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Type: Article

Section: Retail

Spongeables' Haute Dog Bath Buffer

Beyond Personal Grooming: Spongeables Expands into Pet Care

By diversifying her company’s products, Elaine Binder, president and co-founder of Spongeables LLC—a manufacturer of human bath body buffers, recently emerged in the pet care market via the launch of Haute Dog Bath Buffer, a spa in a sponge for pets. She discusses the experience of opening up new retail and distribution opportunities through the line expansion.

Buyers are the eyepiece of their consumers, and they consider every new item brought onto the selling floor through the lens of their shoppers.

3 Critical Steps to Secure Retail Distribution for Beauty and Personal Care

Step into the room armed with everything that will make them say "yes."

Innovate or Die: A Q&A with Mintel Beauty and Personal Care Global President Jane Henderson

Innovation may seem to be more of a buzzword these days, but true innovation is still very necessary to keep the beauty industry vibrant.

Personalities and Research: Today’s Professional Hair Care Brands

When it comes to professional hair care brands, where do they come from and what makes them unique in the professional market?

Olay realized that little room is available at point-of-purchase to explain to women the features and benefits of its products and wanted to take a proactive role in helping women with a customized routine suited to their needs.

Marketing Matters: Professional Skin Care Comes Home

Brand marketers in the personal care segment expand clinical and salon experiences to the home for mass appeal.

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What Did 2018 Mean for Beauty?

8 key elements that made this year unique for beauty and personal care.

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How Do You Fight Amazon? Go Low … and High

As Amazon’s reach into beauty and personal care expands, retailers are finding ways to innovate at both extremes of the pricing spectrum.

Michael Ronen is the president and co-founder of Branded.

[interview]: Branded’s Micro E-commerce Business Acquisition Strategy

Branded is looking for digitally native e-commerce personal care, beauty, health and home businesses with outstanding brand potential—so-called “challenger brands.”

It's a Man's World: Men's Grooming Breaks New Ground

There have been big changes in men’s grooming in a relatively short space of time. As a result, it is now one of the most opportunity-rich categories in beauty and personal care.

Retail: Spheres of Influence

As distribution channels evolve and marketers seek the most advantageous shelf positioning to capitalize on product trends, retail and natural and organic personal care products meet at a crossroads.

What’s Your Score?

If you are among the thousands of companies supplying beauty and personal care products to Wal-Mart, organizing for the data collection that will be required as the retail giant moves to create sustainability throughout its organization and supply chain should be high on your list of New Year’s resolutions.

Cosmoprof North America Sees Success, 25,000+ Attendees for 2014

The beauty industry event attracted nearly 27,000 attendees for 2014, showcasing the wares of nearly 950 exhibitors and sharing trends, ideas and strategies from around the beauty and personal care world.

Wayne Beckley, founder and president of Merlot Skin Care

Merlot Skin Care’s Business Boom

Grape seed extracts in the skin care line open opportunities to launch nationwide distribution for the company from El Paso, Texas...

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The Top 3 Aesthetic Skin Care Trends on Instagram

Skin care brands were broken down by ethos: clean, vegan and cruelty-free. Each subset of brands revealed its own visual approach, but they all reinforce the notion of skin care as a sensory experience.

What the Beauty Care Consumer Sees at Retail

Understanding the gap between the retail plan and the retail reality in-store.

Natura Acquires Majority Stake in Australian Skin Care Company

Brazilian beauty companies are reaching for a greater global grasp, as well as looking to identify the needs and opportunities at home to obtain a greater market share.

The Social Media Secrets of Gen Z’s Favorite Hair Care Brands

Hair care brands that cater to Gen Z have launched into the market with great success by turning their social media strategy into both an art and a science.

Finding Your Niche in Salon Hair Care

Salon hair care manufacturers are finding success with brand strategies that include broad product ranges aimed at answering very narrow needs, employing the latest technologies and appealing to causes and lifestyles.

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