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Section: Brands & Products > Fragrance/Home

Stop Making Scents?

Ephemeral copyright protection for fragrances.

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Emotional Branding—Can You Feel It?

Explore the connection between beauty products and experiences through the “scentsational” collaboration between H2O Plus and Disney.

Honoring beauty: (from left) Marc Rosen, Sheryl Adkins-Green and Thomas F. Schutte celebrate as part of the 2014 Art of Packaging Award Gala in Manhattan

Pratt Institute Celebrates at 2014 Art of Packaging Award Gala

At the 2014 Art of Packaging Award Gala, held May 6, 2014, in New York, the Pratt Institute celebrated its 25th anniversary and bestowed the Art of Packaging Award to Mary KAy

A Closer Look at Personal Care Fragrance

Changing markets, men’s grooming, aging consumers, natural ingredients and more.

Avon and Korres Join Forces to Enter Latin America

Beauty brands Avon and Korres team up to gain ground in Latin America, while import barriers in other countries seem to be tied to slower growth.

Engaging Innovation in Beauty Packaging

Insights on new innovations from beauty packagers, as well as where they seek out—and find—their inspirations.

3 Tips for Smart Navigation in Beauty Social Media Outreach

Today, it is critical to incorporate and mobilize consumers in ways that make them feel part of the process.

Fragrance Is Beauty

The importance of a well-developed fragrance in a beauty product is not to be underestimated, as scent can help consumers connect to products—and brands—on a deeper, more emotional level.

Turbulence in Emerging Markets But Beauty Will Prevail

Growth in emerging markets is slowing, but the consumers who have joined the middle classes are not about to stop buying beauty and personal care products altogether. The challenge will be in adapting planning strategies to the changing climate and tailoring products and marketing. And innovation has never been more important than it is now.

Drawn to the Flame

Though I’m sure it’s a complicated story of macro trends, economic ups and downs, and evolving shopping outlets and habits, price has definitely become a primary tool to get consumers to the counter.

ABCs, Brazil, Nanotech, A Few Firsts, Awards Galore and More at in-cosmetics 2014

in-cosmetics 2014 displays how creative innovation is alive and well within the beauty and new beauty product development industry—and within cosmetics R&D, in particular.

The Total Sensory Package

Create a unique sensory experience with distinctive packaging.

The 25th anniversary celebration for the Fashion Institute of Technology (FIT) Cosmetics and Fragrance Marketing baccalaureate program honored notable graduates of the program, as well as Annette Green (right), president emeritus of The Fragrance Foundation and Peg Smith, the program’s first coordinator.

FIT Honors Graduates; Annette Green Talks Fragrance

The 25th anniversary celebration for the FIT Cosmetics and Fragrance Marketing baccalaureate program honored graduates Tennille Kopiasz, Orrea Light, Bettina O’Neill and Shaunda Swackhamer; event also honored Annette Green and Peg Smith.

Highlighting Ingredients

Making consumers aware of the elements that make up your products’ formulations can create better consumer value and engagement, but it also can pose execution challenges.

Packaging as an Extension of Product Formulating

Early in the product development process is the time to think of how a beauty product’s ingredients and packaging need to work together for the best outcome.

Insights to Men's Grooming

A brief look at the grooming habits of men around the world by a man who’s been there.

Jaguars, Obsession and Men's Care

Connecting the dots between the animal brain, fragrance and men's grooming products.

Building the Beauty Industry: What to Expect in M&A in 2014

While the professional skin care market and beauty devices look primed for M&A in 2014, the opportunities are really endless for companies and brands with a well-defined niche.

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