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Type: Article
Section: Brands & Products > Fragrance/Home
Celebrating Fragrance Excellence for Brand Success
The 2011 Unilever Fragrance Awards highlight fragrance's role in superior products.
Sep 6th, 2011
The Math on Celebrity Fragrance: Do They Still Add Up?
As more celebrities join the fragrance game, this article examines if it still makes sense for the marketplace.
May 23rd, 2012
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Lumson celebrates 50 years and makes its debut in the world of fragrances
In its 50th anniversary year, Lumson makes its debut into the world of perfumes, presenting its solutions developed specifically for the sector.
Mar 24th, 2025
Profile: Expressing Individuality
Aug 8th, 2008
Le Labo’s candle collection.
How Le Labo Scaled Up Without Losing Its Soul
Despite garnering a global cult following, Le Labo’s founders insist on staying true to the brand’s artisan roots.
May 1st, 2020
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How to Position a Natural Brand
Find your white space, define who you are, understand the challenges of sourcing truly natural ingredients and tell your story, authentically.
Apr 20th, 2016
Emotional Packaging
As beautiful as fragrance bottles can be, their true splendor lies in their ability to connect fragrance and consumer and entice a purchase.
Aug 7th, 2008
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Interview: The Laundress and Aromatherapy Associates Bring Wellness to Cleaning Products
The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions, infused with three of Aromatherapy Associates’ signature 100% natural and vegan essential oil blends.
Nov 5th, 2020
Left to right, Olivier Gillotin, Vice President Perfumer, Givaudan; Kathy Widmer, Executive Vice President and CMO, Elizabeth Arden; Carlotta Jacobson, President, Cosmetic Executive Women; and Ron Rolleston, Executive Vice President, Creative & New Business Development, Elizabeth Arden, at CEW’s Formula for Success panel presentation.
CEW Presents Formula For Success
Givaudan and Elizabeth Arden execs discuss keys to creating a top selling fragrance.
Jun 29th, 2012
Home Scent Diffusion
Home fragrance is meeting consumers’ needs with consistent fragrance delivery and decorative flair that appeals to their individuality.
Aug 8th, 2008
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Post-Gourmand: The Future of Sweetness
What is so interesting and exciting from both a creation and marketing point of view about savory gourmand is that it opens up a palette of ideas and kitchen-inspired processes that desserts never go through.
May 4th, 2018
From Givaudan's advanced MoodScentz+ platform to VEXA Beauty's peptide-infused perfumes, companies are exploring the intersection of science, emotion, and scent.
Innovations in Fragrance: Mood-Enhancing Scents and Cutting-Edge Launches
Explore the latest innovations in the fragrance industry entering into the summer of 2025, from mood-enhancing technologies like Givaudan’s MoodScentz+ to peptide-infused perfumes and skin-friendly scents.
Jun 11th, 2025
Global Fragrance Market Booms
Forecasts suggest that fragrance, historically one of the least dynamic segments, will continue the improved fortunes it saw over the last year for the mid- to long term. Euromonitor International explores the drivers and trends that are expected to buoy growth through 2011.
Aug 1st, 2008
Collaborations and the Golden Rule
The fragrance market and its consumers are always evolving. GCI magazine asked two industry experts how suppliers and marketers anticipate changes in order to continue helping brands successfully market fragrance, about the role of partnerships for long-term success and how best to engage consumers—today and tomorrow.
Aug 1st, 2008
Fragrance Gains in 2006
According to Euromonitor International’s latest data, fragrances put in a surprise appearance as a top performer in the cosmetics and toiletries market.
Aug 7th, 2008
Rethinking Fragrance: Part II
Today’s fragrances must match the brand DNA.
Aug 25th, 2014
A Sensory Journey: Fragrance in Branding
Connecting through scent is a powerful tool for beauty brands, as it can directly affect the moods of consumers. Beauty and fragrance industry insiders weigh in on the importance of fragrance in beauty product branding, as well as the best ways to carry it out.
Jun 1st, 2012
HCP’s Solar Capsule collection is optimal for facial sunscreen, glow drops and hydrating after sun products. The lightweight 15 ml tottle design (a format increasingly popular for its convenience) features an elongated, domed profile and aluminum cap.
Top Cosmetic Packaging, Ingredient & Turnkey Trends for 2025
Recent beauty events offered a look at the ways in which suppliers and contract/turnkey manufacturers can deliver newness to the industry.
Nov 4th, 2024
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