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Introducing the First Cradle to Cradle Fragrance: PuraVita

IFF partnered with sustainable design and chemistry experts to merge olfactive creativity with top sustainability standards.

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Report Shows Difficulty for Specialty Fragrance

FFPS discloses flat turnover for 2015.

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Cacharel Launches Fragrance Inspired by Female Empowerment

The brand explains that the perfume's bottle was "crafted to look like a lipstick, a classic symbol of femininity, the bottle is built to be a weapon that women can use to power their assertiveness."

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Unilever Discloses Fragrance Ingredients for European Markets

The proposed changes will launch first in UK and France and then roll out across all European countries by the end of 2018.

Tru Fragrance Celebrates Winter with Plum HipNote

A sweet and tart scent, Plum HipNote explores both icy and warm notes.

Interparfums Announces Fragrance License Agreement with Longchamp

The brand’s first launch is expected in 2027.

Fragrance sales grew 5% during the two weeks leading up to Valentine’s Day, compared to the same weeks last year.

Fragrance Sales Trends from NPD Group

Not only are consumers embracing the little things, but they are maximizing celebrations by starting them earlier.

Shiseido Bringing Fragrance for Zadig & Voltaire

Shiseido is partnering with French design label Zadig & Voltaire to create perfume products for the fashion brand.

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Firmenich Launches Sustainable, Traceable Fragrance Collection

The “Scent for Good, Naturally” collection combines proprietary consumer insights and high EcoScent compass sustainability scores.

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Gen Z Stars vs. Classic Icons: The Celebrity Fragrance War on the TikTok Battlefield

Danielle Louise, beauty expert at Fresha, said, “We’re seeing the same pattern across the United States, United Kingdom, Europe and Australia—the celebrity fragrance space is no longer defined by traditional luxury perfume. It’s driven by TikTok influence, comfort-led scent profiles and highly engaged fanbases. Celebrity perfume is having a global resurgence.”

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Dollar Shave Club Sniffs into the Fragrance Game

Available in two collections, the cologne scents range from warm to fresh scents and mark the first fragrances launched by the brand.

Lady Gaga to Partner with Coty for Her First Fragrance

The scent is set to debut in spring 2012.

Inter Parfums, Burberry Halt Talks; Burberry to Follow Through on Purchasing Back Fragrance License

On December 31, 2012, Burberry will buy out the license rights for the fragrance and beauty business for €181 million, while Inter Parfums looks ahead to other potential acquisitions.

Fragrance Preferences Shifting in U.S. Prestige Women's Market

"Less traditional scents are gaining more of the attention from female consumers than ever before,” says The NPD Group's Karen Grant.

Benigna Parfums has made a decision to only create gender-neutral fragrances

Benigna Parfums: Luxury Refillable Fragrance Brand

The luxury brand implements and promotes refillable crystal bottles and reusable boxes to minimize environmental impact and reduce the carbon footprint.

Using IFF’s Scentcube algorithm, which analyzed more than five billion data points, Charlotte Tilbury and her team of experts were able to identify the ingredient combinations that work in synergy to boost different facets of each emotion.

Charlotte Tilbury Enters Fragrance Category With Collection of Emotions

Featuring six fragrances, the collection is powered by emotion-boosting molecules.

There has been a recent 24% rise in searches featuring jasmine perfume products, per Trendalytics. Popular on TikTok, Phlur's Missing Person (which features jasmine notes) has boomed in searches by 3,299% year-over-year.

6 Trending Unisex & Classical Fragrance Notes

Trendalyitics points out that the hashtag #pheromoneperfume has 63.3 million views on TikTok.

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House of Sillage Launches Fragrance to Benefit Cancer Research

Named Whispers of Strength, the recently released addition to the Whispers in the Garden Collection by House of Sillage will help raise money for the Foundation for Women’s Cancer.