Charlotte Tilbury Enters Fragrance Category With Collection of Emotions

Apr 25th, 2024
Using IFF’s Scentcube algorithm, which analyzed more than five billion data points, Charlotte Tilbury and her team of experts were able to identify the ingredient combinations that work in synergy to boost different facets of each emotion.
Using IFF’s Scentcube algorithm, which analyzed more than five billion data points, Charlotte Tilbury and her team of experts were able to identify the ingredient combinations that work in synergy to boost different facets of each emotion.

Charlotte Tilbury has expanded into the fragrance category with its Collection of Emotions launch. Featuring six fragrances, the collection is powered by emotion-boosting molecules.

Perfumers Anne Flipo, Juliette Karagueuzoglou and Dominique Ropion partnered with Charlotte Tilbury to bring the fragrances to life.

Using IFF’s Scentcube algorithm, which analyzed more than five billion data points, Charlotte Tilbury and her team of experts were able to identify the ingredient combinations that work in synergy to boost different facets of each emotion.

Fragrances (clinical trial data on 104 people over one week):

  • More Sex: Musk Leather scent. 84% agree the fragrance enhances feelings of seduction.
  • Love Frequency: Floral Woody scent. 84% agree the fragrance enhances feelings of love.
  • Joyphoria: Warm Floral scent . 91% agree the fragrance enhances feelings of happiness.
  • Magic Energy: Citrus Woody scent . 98% agree the fragrance boosts and enhances your energy.
  • Calm Bliss: Aquatic Floral scent. 93% agree they felt calmer.
  • Cosmic Power: Amber Spicy scent. 89% agree the fragrance enhances feelings of empowerment.

Collection of Emotions is available exclusively on the Charlotte Tilbury app on April 30, 2024 and on CharlotteTilbury.com on May 2, 2024.

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