Trendalytics has broken down the top trending perfume ingredients for 2023, including more than a few familiar notes. The report highlights classic notes and a preference for unisex elements.
(Context: Q3 2022 U.S. prestige fragrance sales grew 11% year-over-year, totaling $1.3 billion, slower than the 18% and 13% growth witnessed in Q1 and Q2, respectively, per NPD.)
In April 2022, Spate reported that there were 22.3K average monthly searches for pheromone perfume, representing a growth of 27.4% year-over-year.
There was low competition in the sector at the time, with Marilyn Miglin being the only market leader. However, the brand’s Pheromone Eau De Parfum doesn’t claim to contain pheromone-mimicking notes as other pheromone-centric fragrances might, per the report.
Now, Trendalyitics points out that the hashtag #pheromoneperfume has 63.3 million views on TikTok.
Citrus is a foundational element of perfumery. Per Trendalytics, "citrus perfume" searches are up 22% year-over-year, with volume spiking between November and December.
Musk scents generate about 9,700 average weekly searches, per Trendalytics, representing a 73% rise year-over-year.
Musk is a classic fragrance element, which has recently figured in unisex/ungendered scents, including Glossier You, which has enjoyed a nearly 500% year-over-year jump in searches.
Neroli is another classic scent element, which has enjoyed a year-over-year search gain of 101%, per Trendalytics.
The final scent note on the list, jasmine, is (yet again) a foundational element of classic perfumery. There has been a recent 24% rise in searches featuring jasmine perfume products, per Trendalytics.
Popular on TikTok, Phlur's Missing Person has boomed in searches by 3,299% year-over-year.