Search Global Cosmetic Industry

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Type: Article
Section: Retail > Brick and Mortar
Merchandise financial planning is the starting point for the retail planning process.
Cosmetic Retail Planning in the New Normal
Beauty merchandise planners need to become more adaptive as consumers’ buying habits have shifted during the pandemic.
Apr 5th, 2021
Two panelists, one from Macy's and one from Walmart, explore the different strategies their respective companies have been employing to bring beauty customers back to retail.
Inside Macy’s and Walmart’s Beauty Retail Playbook
From adjacencies to indie brands to promotions, these retail giants are pulling out all the stops.
Dec 12th, 2019
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3 Beauty Retail Trends to Watch
From beauty's new mega-holiday to U.S. shopper habits, 2019 has a lot in store for retail.
Jan 2nd, 2019
It's All in the Delivery: A Case Study in Message Placement
By going small and intimate, beauty brand GlamNatural has found a perfect path to be big.
Aug 26th, 2013
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Estèe Lauder and YouCam Makeup: A More Experiential Retail Platform
We caught up with both Alice H. Chang, CEO of Perfect Corp.and a spokesperson from Estèe Lauder to find out more about why brands and physical retailers are leveraging this technology and how marketers can take advantage of AR beauty looks.
May 5th, 2017
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Sephora Opens Brick-and-Mortar in Brazil; Plans For 40
The growth of the beauty specialty retailer in Brazil shows the continuing importance of the Latin American in the beauty world.
Nov 26th, 2012
Buyers are the eyepiece of their consumers, and they consider every new item brought onto the selling floor through the lens of their shoppers.
3 Critical Steps to Secure Retail Distribution for Beauty and Personal Care
Step into the room armed with everything that will make them say "yes."
May 18th, 2017
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