Search Global Cosmetic Industry

23 Results
Type: Article
Section: Consumers & Markets
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From Warehouse to Makeup Bag: How Fulfillment Builds Customer Loyalty
A new industry audit by 3PL provider Shipfusion Inc. reveals significant fulfillment challenges facing direct-to-consumer (DTC) beauty brands.
Aug 18th, 2025
The Age of Antiaging—A 360-degree View
An exclusive look into how women view antiaging and what it means to your brand.
Aug 31st, 2010
CEW Hosts Skin Care’s Power Players
Leading skin care executives from Clarins, Clinique and Elizabeth Arden shared details on trends, issues and improvements being made in one of the most lucrative categories in the beauty industry.
Jun 23rd, 2014
1 + 1 = 3
P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.
Sep 4th, 2009
Women are buying between 51% and 100% of their beauty products online now
The Beauty E-commerce Packaging Playbook
What 2,000-plus surveyed consumers want, from delivery timelines to hygiene to sustainability and beyond.
Jan 29th, 2021
Consumers have proved that well-aging is something to embrace.
3 Well-Aging Trends
3 Well-Aging Trends
Jul 1st, 2022
How to Level the Playing Field with Ecommerce
Searchability, content quality and product availability create new competitive dynamics in the US mascara, lip stick and nail polish segments.
Jul 24th, 2015
Testing, Testing ... 1, 2, 3
Product concept testing is the key to turning a good idea into a winning reality.
Mar 8th, 2011
It is impractical for Westerners to literally adapt the Asian beauty routine due to many cultural and lifestyle factors; however, product innovation can address the three key needs of Asian skin care users with Western solutions.
3 Keys to Creating Asian-inspired Beauty
Applying the essence of Asian skin care routines to new product creation.
Aug 7th, 2019
InsideBrazil_m
Sephora Opens Brick-and-Mortar in Brazil; Plans For 40
The growth of the beauty specialty retailer in Brazil shows the continuing importance of the Latin American in the beauty world.
Nov 26th, 2012
Tarte is among the beauty brands leveraging wellness and athleisure trends in its product mix.
Beauty 2017-2018, Part 3: Beauty Gets Well
Plus: 9 beauty opportunities driven by health and wellness.
Feb 2nd, 2017
The premium beauty consumer is changing in critical ways.
3 Secrets of the New Premium Beauty Consumer
A shift away from status-driven purchases and toward those that provide an experience and distinct benefit is remaking this growing category.
Aug 25th, 2016
Clarins Forecasts 30% Fragrance Revenue Growth in Brazil
Growth potential of the Brazilian market demonstrated by strong sales numbers.
Aug 25th, 2009
It’s imperative that brands think long term and holistically to recognize the shifting expectations consumers have towards diversity and inclusion across platforms and realities.
3 Tips on Next Gen Diversity & Inclusion
What does inclusivity really mean in today’s beauty climate? And how will this develop in the future?
Apr 21st, 2020
Thanks to this combination of effortless content discovery and the channel’s easily digestible, short-form video format, TikTok has become an incredibly useful tool for brands seeking to capture new market share, and the cosmetic industry, specifically, has a lot to capitalize on here.
3 Ways Beauty Brands Can Shine on Tik Tok
With its combination of effortless content discovery and easily digestible, short-form video format, Tik Tok has become an incredibly useful tool for brands seeking to capture new market share.
Aug 1st, 2022
The gains beauty brands and retailers can make by leveraging influencer marketing, live shopping and loyalty apps aren’t limited to the holiday season. These initiatives usher shoppers into a brand or retailer’s content ecosystem, allowing the company to build deeper relationships—and increased loyalty—with shoppers over time. Those are relationships that will pay dividends not just for the holidays but into the new year and beyond.
3 Ways Beauty Brands Can Capture Holiday Spending
Influencer marketing, live shopping and loyalty apps are three investments beauty brands and retailers are making to differentiate themselves and transform distracted shoppers into customers in this critical period—and into the new year.
Nov 29th, 2023
Start-up brands are looking to influencers to promote their brands.
3 Beauty Trends on the Rise in 2022
As we approach a new year, the beauty industry will see these trends emerging and making a name for themselves in future products.
Dec 30th, 2021
A multichannel content marketing strategy is particularly important to focus on because we’re all operating in a programmatic environment, with consumers existing across diverse platforms. From waking up and scrolling through Instagram and emails to passing advertisements on our commutes to watching television in our homes—ad infinitum. Diversifying your beauty brand marketing strategy and contacting consumers through these different channels opens the brand to new eyes and fresh perspectives.
3 Keys to Mastering Multichannel Beauty Content Marketing
Any multichannel content marketing strategy takes research, organization, strategy, and management to create and oversee. In order for beauty brands to cater to their consumers successfully, precision and resonance are paramount.
Nov 8th, 2023
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