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13 Results
Type: Article
Section: Retail
Digital/E-commerce
From Warehouse to Makeup Bag: How Fulfillment Builds Customer Loyalty
A new industry audit by 3PL provider Shipfusion Inc. reveals significant fulfillment challenges facing direct-to-consumer (DTC) beauty brands.
Digital/E-commerce
The Beauty E-commerce Packaging Playbook
What 2,000-plus surveyed consumers want, from delivery timelines to hygiene to sustainability and beyond.
Brick and Mortar
Inside Macy’s and Walmart’s Beauty Retail Playbook
From adjacencies to indie brands to promotions, these retail giants are pulling out all the stops.
Brick and Mortar
Cosmetic Retail Planning in the New Normal
Beauty merchandise planners need to become more adaptive as consumers’ buying habits have shifted during the pandemic.
Digital/E-commerce
How to Level the Playing Field with Ecommerce
Searchability, content quality and product availability create new competitive dynamics in the US mascara, lip stick and nail polish segments.
Consumers & Markets
Sephora Opens Brick-and-Mortar in Brazil; Plans For 40
The growth of the beauty specialty retailer in Brazil shows the continuing importance of the Latin American in the beauty world.
Brick and Mortar
3 Beauty Retail Trends to Watch
From beauty's new mega-holiday to U.S. shopper habits, 2019 has a lot in store for retail.
News
It's All in the Delivery: A Case Study in Message Placement
By going small and intimate, beauty brand GlamNatural has found a perfect path to be big.
Color Cosmetics
Estèe Lauder and YouCam Makeup: A More Experiential Retail Platform
We caught up with both Alice H. Chang, CEO of Perfect Corp.and a spokesperson from Estèe Lauder to find out more about why brands and physical retailers are leveraging this technology and how marketers can take advantage of AR beauty looks.
Skin Care
The Top 3 Aesthetic Skin Care Trends on Instagram
Skin care brands were broken down by ethos: clean, vegan and cruelty-free. Each subset of brands revealed its own visual approach, but they all reinforce the notion of skin care as a sensory experience.
Consumers & Markets
3 Ways Beauty Brands Can Shine on Tik Tok
With its combination of effortless content discovery and easily digestible, short-form video format, Tik Tok has become an incredibly useful tool for brands seeking to capture new market share.
News
3 Tips for Smart Navigation in Beauty Social Media Outreach
Today, it is critical to incorporate and mobilize consumers in ways that make them feel part of the process.
Brick and Mortar
3 Critical Steps to Secure Retail Distribution for Beauty and Personal Care
Step into the room armed with everything that will make them say "yes."
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