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Section: Retail > Brick and Mortar

Body skin care is booming, defying softness in other categories.

Why Shoppers Are Choosing Masstige Skin Care Over Prestige and Mass (2024 Sales & 2025 Trends)

According to Circana data, mass body care retail sales volume totaled $6.9 billion in 2024.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

From Gen Alpha to longevity and (p)rejuvenation to elevated efficacy and obsession-worthy packaging, Beauty Accelerate 2025 will deliver insights from beauty's leading R&D, marketing and innovation voices.

Beauty Accelerate 2025: Future-proofing Beauty [Join the Waitlist!]

Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.

Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.

Makeup 2025: Skin Care & Indulgent Fun (+2024 Sales)

Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.

Bath & Body Works reports strong Q1 growth with innovative product offerings and announces Daniel Heaf as its new CEO to drive future success.

Bath and Body Works Reports Positive Start to 2025 with Q1 Revenue Growth and CEO Transition

Bath & Body Works starts 2025 strong with a 2.9% sales increase and 29% EPS growth in Q1. Daniel Heaf named CEO, as the company projects up to $3.60 EPS for 2025.

Growth drivers in the fragrance sector again included higher concentrations, including parfums (up 43%) and eau de parfums (up 14%).

Decoding the 2024-2025 Fragrance Boom: Prestige x Value

Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.

Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.

Hair Care 2025: Scalp Health & Category Blur

Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.

68% of global beauty purchases are driven by social commerce, per new NIQ data.

Navigating the $1 Trillion Beauty Market: Insights for 2025 Success & 10 Action Items

“In the rapidly changing beauty industry, success in 2025 is a delicate balance," said Tara James Taylor, senior VP beauty and personal care at NIQ.

Bubble founder Shai Eisenman recently told Forbes, “When you look at the skincare world, there's been so much innovation on the prestige side, new products and brands coming in every day. But when you look at more affordable price points and more accessible retailers, people are still stuck with exactly the same stuff that I had when I was younger...'

How Bubble Skincare is Winning Gen Alpha, Gen Z & Beyond: Beauty Accelerate 2025 Preview

Bubble has tapped exponential growth by focusing on Gen Z and Alpha consumers, diving into trends like merchified products, and riding waves of TikTok virality.

Mass makeup took a hit in 2024 through September, but the lip boom could not be stopped.

The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast

“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.

Refillables and recyclables are among the formats included in Target's new sustainable packaging initiative.

Target Launches Target Zero Sustainable Packaging Initiative

Perticipating beauty and personal care brands include Burt’s Bees, Plus and Pacifica, as well as select products from Grove Co. and Target’s natural cleaning brand, Everspring.

Walmart adds four new brands to it’s beauty product selection and announces the return of Walmart Start.

Walmart Beauty’s Latest Brand Additions

Walmart Beauty introduces new premium brands and brings back the Walmart Start program, supporting innovative beauty brands in reaching success in stores and online.

Women shopping in China.

These Are China's 2 Big Beauty Growth Drivers

While the headlines have been negative for giants such as Estee Lauder, Coty and Sephora, two growth channels offer hope for brands seeking success.

Costco has become a go-to beauty hub for U.S. shoppers amid economic stresses.

Beauty on a Budget: How Consumers Are Redefining Glamor

In response to economic concerns, brands and retailers are expanding their focus on ingredient-driven, value-oriented products.

A new hair care line from Being Frenshe, founded by Ashley Tisdale, is a key component of Target's new wellness push.

Target's 2025 Wellness Push Centers Beauty

Amid challenged sales results, beauty has been a high point for Target.

“Fiscal 2025 is off to an encouraging start with stronger-than-expected performance,' said Kecia Steelman, president and chief executive officer.

Fiscal Glow-Up: Ulta Beauty’s Q1 Results Shine Bright

Comparable sales for stores open at least 14 months, as well as e-commerce sales, increased 2.9% versus fiscal 2024, led by a 2.3% increase in average ticket and a 0.6% increase in transactions.

Adobe Stock 1080692764 Editorial Use Only

Sephora's 2025 Accelerate Incubator Program Announces Cohorts

All 2025 Accelerate participants applied to the program in Fall 2024. Eligible applicants were required to be at least 18 years old, have a North American-incorporated company, and be in the early stages of development.

Ulta Beauty's exposure to mass beauty and increased competition from ever-multiplying beauty outlets—two trends that have benefited rival Sephora/Sephora at Kohl's—have challenged the retailer even as the general U.S. beauty market has remained resilient.

Ulta Beauty Reveals Strategy for 'Transitional' 2024-2026: Store Openings, Increased Loyalty & More

The company has reaffirmed that it is on track for fiscal 2024 net sales of $11.0-11.2 billion, representing flat results to a 2% year-over-year decline.

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