Target's new Target Zero program will feature an icon on-shelf and online, designating products that feature packaging that is "refillable, reusable, or compostable, made from recycled content, or made from materials that reduce the use of plastic."
Participating beauty and personal care brands include Burt’s Bees, Plus and Pacifica, as well as select products from Grove Co. and Target’s natural cleaning brand, Everspring.
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Burt’s Bees, in particular, will reportedly offer exclusive-to-Target packaging that uses metal tins for its lip balms that are recyclable and made without single-use plastics. Products from Plus will include a body wash that eliminates excess water and waste in the form of a dehydrated, dissolvable square that transforms when water is added.
Other participating brands include Neutrogena, Dr. Bronner's and Versed.
Target has set a goal to have 100% of its owned brand plastic packaging be recyclable, compostable or reusable by 2025.
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“We can’t wait to introduce our guests to Target Zero because we recognize their growing calls to find products that fit within their lifestyle, designed with sustainability in mind,” said Jill Sando, executive vice president and chief merchandising officer, Target. “Our aim with Target Zero is to keep delivering on their needs through our ever-evolving product assortment, as well as to give brands investing in reduced waste products and packaging an opportunity to have those products highlighted by Target.”
Target Zero is part of the Target Forward initiative, which "aims to co-create an equitable and regenerative future with its guests, partners and communities, and includes ambitions to design and elevate sustainable brands and innovate to eliminate waste," per the retailer.
“Target Zero unlocks important progress toward our Target Forward ambitions, each of which require collaboration from our partners and action from our guests to be realized,” said Amanda Nusz, senior vice president of corporate responsibility and president of the Target Foundation, Target. “By making it easier for our guests to identify which products are designed to reduce waste, Target Zero helps them make informed decisions about what they purchase and advances a collective impact across our brand partners, our product shelves, and within our homes and communities.”