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From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market
From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.
Aug 13th, 2025
A new hair care line from Being Frenshe, founded by Ashley Tisdale, is a key component of Target's new wellness push.
Target's 2025 Wellness Push Centers Beauty
Amid challenged sales results, beauty has been a high point for Target.
Jan 9th, 2025
A new report shows that Ulta Beauty significantly increased its foot traffic by capitalizing on the lipstick effect, which contends that consumers will indulge in discretionary purchases that don’t break the bank—like lipstick—in times of economic stress.
Lipstick Effect Fosters Foot Traffic at Ulta
A new report finds that Ulta Beauty boosted its foot traffic despite the economic downturn, capitalizing on cash-strapped customers’ needs to indulge in affordable luxury purchases.
Aug 24th, 2022
ZitSticka's initial Target launch includes its Killa Kit Deep Zit Microdart Patch.
ZitSticka Expands Retail to Target
ZitSticka's Target launch includes two face masks, an SPF face serum and three patch treatments.
Feb 14th, 2022
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Cannabis in Prestige Beauty
Indie brands are rushing to claim their stake; big brands, what’s your play?

Article sponsored by Ashland
Jun 3rd, 2019
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K-Beauty Arrives at CVS
"We continue to find new ways to expand upon our current beauty offerings, particularly when it comes to K-beauty inspired brands like Joah that encourage playful exploration through cosmetics."
Aug 23rd, 2018
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Look At This $5,000 Face Mask Set from Tresor Rare
A set of 12 Intensive Recovery Japanese Binchotan Zumi Masks from Tresor Rare carries a hefty price tag.
Jul 5th, 2017
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Freeze 24-7 Reveals Newest Skin Care Products
Freeze 24-7 has unveiled three new products that aim to give skin a healthy glow, reduce fine lines and improve skin’s clarity and elasticity.
Oct 28th, 2016
Cosmoprof North America Announces Beatique Sampling Participants
Twenty beauty brands will participate in the new beauty sampling program available at Cosmoprof North America for 2013.
Jun 28th, 2013