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15 Results
Type: Article
Section: Retail > Brick and Mortar
Digital/E-commerce
What Walmart Is Learning from Its Beauty Box Program
Five years into the beauty box boom, Walmart offers new opportunities for brands and cost-conscious consumers.
Brick and Mortar
[update] US Prestige Beauty Q1 2021: NPD
"The positive news is that fragrance, skin care, and hair posted growth against 2019, a more accurate representation of industry sales."
Brick and Mortar
Perfumania Expands Its Doors
Brands struggling financially could learn a lot from companies expanding their doors through 2009, especially during challenging economic circumstances.
Brick and Mortar
Inside Winky Lux’s Instagrammable Store Experiences
Product-themed installations create a unique physical retail footprint for the social media age.
Brick and Mortar
Cosmetic Retail Planning in the New Normal
Beauty merchandise planners need to become more adaptive as consumers’ buying habits have shifted during the pandemic.
Event Coverage
Live from New York: ICMAD Names 2008 Young Designer Award Winners
Student finalists stem from the Fashion Institute of Technology, the Savannah College of Art & Design, and the American Academy of Art.
Color Cosmetics
Taking Risks for Better Beauty with Maybelline New York and CEW
Execs from Maybelline New York walked through the importance of brand building, new product development, marketing and market development and much more, highlighting key partnerships and star products, at a CEW Women and Men in Beauty Series event in New York.
Packaging
Leading Luxury
Luxury beauty packaging plays several important roles for a product, including functionality and demonstrating sophistication, trendsetting, elegance and the worth of the product.
Launches & Claims
What Beauty Brands & Influencers Need to Know about Truth in Marketing
The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.
News
Live From New York: HBA Addresses Industry Trends
Speakers address well-being, advances in science, antiaging trends, prestige packaging and more.
Color Cosmetics
Color Correct
Bold and bright, soft and sweet, mismatched and perfectly paired—to the consumer, color stands for personalization, and they want it their way.
News
The Beauty 2020-2030 Forecast
What 2019’s results tell us about the next decade in beauty. In this report: skin care, makeup, hair care and fragrance.
Article sponsored by
Bio-Botanica Inc.
Brick and Mortar
Exclusive: Bluemercury and the Power of "Hyper"
Barry Beck, COO and cofounder of Bluemercury, on the importance of hypercustomization and hyperpersonalization, as well as the future of the beauty retailer and its evolving clientele.
Event Coverage
Live From New York
Ingredients
Accessible Beauty
In the future, accessibility will no longer be simply defined by price and point of sale location. Fifteen years from now, the global consumer landscape will have dramatically changed, technology will have united us all as global citizens.
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