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Section: Ingredients > Color Cosmetics

Empowering Brands to Innovate and Scale Faster: 27 Innovation Partners to Know

Whether you're looking for low-MOQ production, eco-friendly solutions, or next-generation technologies, this event is your chance to connect with top partners who can streamline your processes and elevate your brand.

While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.

7 Top Makeup Growth Sectors for 2025

A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.

“Tokiwa's legacy is built on a foundation of innovation, quality, and sustainability,' says Hiroyuki Kanai, Tokiwa's CEO.

Tokiwa Brings Clean, Sustainable Color Cosmetics to MakeUp in NY

Its products include color cosmetic concepts for the eyes, brows, lips and face, including eyeliners, precision brow products, long-lasting lip colors and face formulations.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

Today, we’re seeing a rise in “do-it-all” makeup solutions that offer the best in both skin care and cosmetics with a focus on powerhouse skin-friendly ingredients, all bolstered by extra-effective packaging.

Inside the Hybrid Makeup Renaissance

Skin care x color cosmetic combinations deliver extra efficiency and benefits for today’s no-nonsense consumer.

Overall, lip makeup was a top performer in the prestige beauty category 2023, per Circana, spiking 31% year-over-year, or twice the rate of the overall category.

The Lip Boom: Beauty x Care

From lip oils and balms to plumping glosses and multifunctional sticks, innovation opportunities abound.

Taken together, brands of every size will leave this year's event with the knowledge and insights needed to innovate nimbly and mindfully and to elevate their brands to the next level.

Let's Connect the Dots Between Beauty Marketing and R&D: Beauty Accelerate Los Angeles 2024

Join Beauty Accelerate in Los Angeles to set the 2024-2025 innovation agenda!

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