Beauty Accelerate to Decode the Multifunctional Color Cosmetic Boom

During 'Living Color: Clean, Inclusive & Multifunctional Makeup,' Beauty Accelerate will feature leading color cosmetic brand leaders to discuss the enduring power of color as well as the factors driving growth in 2024 and beyond.
During "Living Color: Clean, Inclusive & Multifunctional Makeup," Beauty Accelerate will feature leading color cosmetic brand leaders to discuss the enduring power of color as well as the factors driving growth in 2024 and beyond.
Glittering Humanity at Adobe Stock

🌴☀️ Beauty Accelerate is making its LIVE Los Angeles debut March 6-7, 2024 at the Millennium Biltmore hotel, featuring expert talks, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Register now to set your beauty innovation agenda; 1- & 2-day passes are available, as are group rates. 

💵DISCOUNT CODE: ATT5

In the wake of the pandemic, color cosmetics have exploded back onto the scene, delivering joy-inducing effects, while increasingly tapping into multifunctional formats that deliver skin-friendly benefits—all the while ensuring the broadest possible inclusivity.

In fact, as of November 2023, makeup spend per buyer increased by 10% compared to 2022, while purchase frequency rose by 4%.

For these reasons and more, makeup was the fastest-growing sales revenue performer in prestige beauty for the first nine months of last year, driven by skin-forward lip product formats like balms and oils, as well as lip gloss, which has outperformed lipstick.

Face makeup's segments all grew in the first nine months of 2023, while eye makeup sales posted soft growth.

During "Living Color: Clean, Inclusive & Multifunctional Makeup," Beauty Accelerate will feature leading color cosmetic brand leaders to discuss the enduring power of color as well as the factors driving growth in 2024 and beyond. 

Stay tuned for speaker announcements soon!

➡️Be sure to register now for the best 1- and 2-day rates, as well as group discounts!

Join us @ Beauty Accelerate to set the innovation agenda for 2024 & beyond

🧴Consumers are testing the limits of beauty innovation like never before. Bringing physical, digital, and even psychological product experience expectations to the forefront of the competition in an always evolving beauty market. At Beauty Accelerate, experts from various perspectives in Marketing and R&D will present relevant solutions to attendees looking for ways to stay in the current of the competition.

💄To inspire and equip R&D and brand marketing innovators to rise to the challenge, Beauty Accelerate will connect the dots among emerging cosmetic technologies, market and retail trends, and supply chain innovations through discussions with newsmaker brands and retailers, data/analytics from leading insight firms, on-trend R&D education, and networking opportunities with some of the industry’s rising stars and established thought leaders.

Put education into action

Imagine the possibilities while exploring the Beauty Accelerate expo! Connect with industry peers in the expo hall to exchange ideas on the latest technologies and concept products, while also broadening your network of supplier and manufacturing contacts, and product development resources. Exhibitors will be showcasing new products and innovations throughout the expo.

➡️Be sure to register now for the best rates!

More in Color Cosmetics