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Section: Ingredients > Hair Care

Among the trends emerging in 2024, increasing numbers of firms are leveraging plants as bio-factories for new beauty ingredients.

Top 2024 Beauty Ingredient Trends

This is just a fragment of the trends we witnessed at the shows this year.

Per Verb, the Dandruff Shampoo significantly reduces dandruff after just one use, as shown in a 21-day clinical study of 30 participants, and reduces the recurrence of dandruff symptoms without stripping the hair of moisture.

Why Verb Maxed Out Salicylic Acid for Its New Dandruff Shamoo

Per Verb, the Dandruff Shampoo significantly reduces dandruff after just one use, as shown in a 21-day clinical study of 30 participants, and reduces the recurrence of dandruff symptoms without stripping the hair of moisture.

'The power of Invati Ultra Advanced comes from a decade of relentless research, blending cutting-edge science with ancient botanical wisdom,' says Alison Pawlus, Ph.D., Aveda principal scientist and pharmacognosist.

Aveda's Invati Ultra Advanced Range Takes On Hair Thinning and Loss with Botanicals Targeting Follicle Vitality

A recent Cosmetify survey found that top online hair searches include “how to grow hair faster” and “why is my hair falling out.”

Freewill's Hair Routine Quiz and Consultation on its website helps shoppers identified their ideal routines based on goals and concerns based on seasonal and environmental changes.

Underlining x Sally Beauty Take on Hair Cycling with Freewill

“Continuing to expand in the beauty industry has been an exciting process following our success with Nailboo and the rise of at-home beauty,” says Raz Romanescu, CEO and co-founder of Underlining.

Woman Drying Hair Plant In Background Natural Hair Care Concept Adobe Stock 490759103

Syensqo's Naternal Care XTRA Leads the Responsible Beauty Charge at in-cosmetics Global 2025

Naternal Care XTRA is described as a "breakthrough" fenugreek-based conditioning polymer delivering unparalleled efficacy and sustainability in the realm of hair care.

TRI-K launched DensiFoll, an advanced active targeting hair density and longevity.

TRI-K Debuts Hair Density, Skin Hydration and Brightening Actives During In-cosmetics Global

The new solutions are designed to address critical market demands in hair density, skin hydration and skin brightening.

Prestige facial skin care is in a slump; medspa inspiration, microbiome balance and other strategies offer hope for the category.

7 Ways to Get Prestige Facial Skin Care Back on Track

From the microbiome to medspa inspiration, brands have more innovation opportunities today than ever before.

This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.

What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways

Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.

Mint Leaves Ice Cubes And Water Droplets On Blue Background Adobe Stock 626936666

Salvona's MultiSal Menthol Triggers Cool, Refreshing Effects for Skin, Hair and Other Applications

This encapsulated form of pure menthol demonstrates enhanced stability, longevity and efficiency for cosmetics, skin care, hair care and many other applications.

Hand on door knocker labeled Sephora.

Fenty Hair Lands at Sephora, Haus Labs by Lady Gaga Enters Sephora at Kohl's: Beauty Retail Roundup

Fenty Hair highlights its "clinically tested repair technology," Replenicore-5 complex, at the heart of the range, which is designed to "repair, strengthen, hydrate, smooth and protect at every step," per the brand.

Dyson has tapped sunflower oil due to its high omega-6 and omega-9 content, which deeply moisturizes, smooths the hair cuticle and reduces frizz.

Dyson's Latest Innovation? A Fusion of Farming and Hair Care Innovation

At the heart of the Dyson Omega collection is the Dyson Oli7 blend, a combination of seven omega-rich, plant-based oils.

Fragrance sales continued to grow robustly in 2024, driven by both value and a desire for high quality.

2024 Beauty Sales Point to a Prestige-Masstige Growth Cycle Through 2027

Overall prestige beauty sales are expected to increase 5% year-over-year in 2025, with growth slowing to 4% for 2026 and 3% in 2027.

Lineup Of Gold Trophies Adobe Stock 367714926

PCHi Unveils 2025 Fountain Award Finalists

Some 258+ submissions were narrowed down to 58 finalists, spanning a wide range of categories and reflecting modern consumer demands and the depth of beauty industry innovation. Here they are...

Inside Ethique's Rebrand and Ulta Beauty Nationwide Expansion

The brand's bestsellers will be offered at the retailer, including the Repairing Solid Shampoo Bar ($17), Curl Defining Solid Shampoo Bar ($17), Everyday Shine Solid Shampoo Bar ($17) and Professor Curl Curl-Defining Solid Shampoo Bar ($17).

Where is beauty going next? Our experts in longevity, Gen Z and Alpha, dermocosmetics, and more have some ideas. Join us to set the innovation agenda fro 2025 and beyond.

The 2025-2026 Innovation Agenda: Beauty Accelerate Topic and Speaker Program Revealed

Featuring a diverse lineup of experts, including senior scientists, brand founders, and marketing pioneers from companies like L'Oréal, Estée Lauder, Supergoop! and Nutrafol, the event promises actionable strategies and fresh perspectives.

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[update - with interview] IFF Gamifies Beauty with Xelestia Skin/Hair Care Collection and Interactive Game

According to IFF, the formula concepts and mobile game highlight how personal care brands can leverage the rising trend of phygital escapism and immersive experiences. IFF's Johan Jansen-Storbacka weighs in on these consumer trends.

“We’ve observed a shift in consumer behavior, where hair care practices are increasingly mimicking skin care routines,” says Pascal Yvon, PharmD, MBA, general manager Americas, Sharon Personal Care, USA. “The consumers recognize that hair, like skin, shows signs of natural aging. This phenomenon is exacerbated by various environmental and chemical stressors including color treatment, bleaching, heat styling, ultraviolet (UV) radiation and pollution. These factors collectively contribute to the degradation of hair fibers, resulting in increased dryness, brittleness, and susceptibility to breakage and split ends.”

Top Hair Health Trends: Insider Insights

We recently surveyed experts in hair care to surface the latest trends, which include marine ingredients, defense against external stressors and more.

'All participants had a physical count of their hair by a blinded clinician at baseline, 12 and 24 weeks, and the results were also confirmed with blinded photo-grading,' says Jay Small, a trichologist and cofounder of Arey. 'There was a statistical significance between active and placebo groups at both the 12 and 24 week mark.'

Arey's 'The System' Cuts Gray Hair Growth and Boosts Repigmentation by Combatting Canities: New Clinicals

"Vitamin and mineral deficiency, along with oxidative stress from factors like sun and chemical exposure, contribute to hair losing pigment and turning gray," says Jay Small, a trichologist and cofounder of Arey.

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