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K-beauty trends continue to dominate the minds of many U.S. skin care consumers; still from photo shoot in Hongcheon, South Korea.

America's K-beauty Craze is Driven by Category Trends

While hype ebbs and flows, K-beauty excitement never seems to fully dissipate.

Beauty influencer recording makeup tutorial with ring light and lipstick

How K-Beauty Conquered 2025 Through TikTok Shop and Product Innovation

K-Beauty has captured consumers' attention — and capital. While TikTok has accelerated brand discovery, product innovation has fostered consumer engagement. Here, TikTok's Ajay Salpekar helps us dig into what makes these products so successful.

SmartSKN's new $7M deal with LillyCover brings new develops to AI and K-Beauty.

From K-beauty to K-AI: SmartSKN Taps LillyCover’s AI-driven Skin Care Robots for Personalized Products

SmartSKN's new $7M deal with LillyCover brings new develops to AI and K-Beauty.

Salmon sperm is the latest K-beauty ingredient trend.

Salmon Sperm is the Latest K-Beauty Ingredient Trend

This unique additive found in Korean skin care formulations has been found to increase cell turnover, making it ideal for anti-aging treatments.

K-Beauty Brand Yepoda Secures Series B Funding Round Led by Verlinvest

Yepoda has secured Series B funding led by Verlinvest, with support from V3 Ventures and JamJar Investments. The funding will drive retail expansion, including partnerships with Sephora and the company's ambitious plans for European expansion.

The 5-in-1 formula comprises a biobased mucin alternative derived from 'Japanese roots and plants' (konjac is often used as a plant-based mucin alternative, for example).

Byoma’s New Phyto-Mucin Glow Serum Pairs K-Beauty & Plant-Based Innovation

The non-stick skin barrier repair serum can act as a primer for makeup application and imparts the ever-popular "glass skin" effect.

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Neom Wellbeing and Rael Beauty Launch at Ulta Beauty US: Exclusive Interview

Luxury wellness brand Neom Wellbeing and skin and personal care brand Rael Beauty launch at Ulta Beauty.

How can brands of every price point innovate to break through the skin care category’s malaise?

How Skin Care Can Escape Its Innovation Slump

The skin care market is undergoing a shift as consumers seek innovative and effective products that deliver long-term benefits. Brands must adapt to evolving consumer preferences by prioritizing longevity, medicalization and personalization.

Gaïaline offers dual beneficial impact on skin and hair. Derived from flax sourced from an “Au Cœur des Sols” (Conservation Agriculture)-certified farm and oil mill, the active ingredient is both effective and environmentally-friendly, per the company.

Expanscience Ingredients' Gaïaline Active Skin Regeneration Ingredient

Gaïaline offers dual beneficial impact on skin and hair. Derived from flax sourced from an “Au Cœur des Sols” (Conservation Agriculture)-certified farm and oil mill, the active ingredient is both effective and environmentally-friendly, per the company.

Translucent purple gel or serum being dispensed from a dropper onto a white surface

in-cosmetics Korea Awards Spotlight AI, Exosomes and K-Beauty's Next Ingredient Wave

Collectively, this year's winners underscore several defining trends in cosmetic R&D.

Teal Deinde product container on minimalist white pedestal, soft mint background

Deinde Unveils Radiance-Restoring Overnight Mask for a Morning Glow-Up

Clinically proven to improve skin texture, tone and brightness, this deeply moisturizing formula is said to melt effortlessly into the skin, delivering visible radiance by morning.

Futuristic figure in sleek sunglasses against fiery red background

Meet the 2026 C&T Allē Awards Finalists – Trailblazers in Beauty Innovation

The 2026 C&T Allē Awards are just around the corner, celebrating the trailblazers of beauty innovation on May 18, 2026, in NYC. This year’s finalists represent the pinnacle of creativity, science and vision. Meet this year's contenders.