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Skin Care
K-beauty Arrives at Walmart
Masque-ology is taking K-beauty into the mainstream.
Brick and Mortar
K-Beauty Arrives at CVS
"We continue to find new ways to expand upon our current beauty offerings, particularly when it comes to K-beauty inspired brands like Joah that encourage playful exploration through cosmetics."
Consumers & Markets
America's K-beauty Craze is Driven by Category Trends
While hype ebbs and flows, K-beauty excitement never seems to fully dissipate.
Brick and Mortar
Ulta and K-Beauty World Are on a Mission to Bring Korean Brands to the Masses
The product mix is intended to reflect both on-trend SKUs and legacy K-beauty offerings.
Skin Care
L’Oréal Looks to K-Beauty for Next-Generation Innovation
K-beauty influence is increasingly moving beyond individual product trends toward formulation, sensory design and the development process itself.
Skin Care
Target Partners with Glow Recipe for K-Beauty Line
A new partnership with Target and Glow Recipe brings Glow Studio for Target. The K-Beauty collection will also feature products from Whamisa by Glow Recipe, Make P:rem and LJH.
Skin Care
Latest From K-Beauty: "Cloudless Skin"
The "cloudless skin" K-Beauty trend is going to be one to jump on. Instead of only having healthy-looking skin, this trend is all about actually achieving healthy skin.
Hair Care
Blackstone Invests in with Juno to Bring K-Beauty Hair Care to the World
The brand centers a multi-step approach to hair wellness, similar to K-beauty principles seen in skin care, focusing on artistry and preventative wellness.
Skin Care
Peach & Lily K-Beauty Skin Care Award Winners
Peach & Lily has announced the 2020 Best of K-Beauty Awards for skin care, in which 17 products were selected through a combination of consumer reviews and the approval of Peach & Lily founder Alicia Yoon.
Consumers & Markets
K-beauty's 2nd US Wave Includes a 'Netflix of K-beauty,' Retail Expansions & More
"In 2022, it [the global K-beauty market] was valued at approximately $91.99 billion," per Landing, "with North America contributing around $3.8 billion."
News
K-beauty Investment from Bain and Goldman Sachs Heats Up Market
Carver Korea investment represents the latest boost to k-beauty, targeting both domestic and international expansion.
Skin Care
JiYu Raises $6.5M to Fuel U.S. Growth, Targets $70M Revenue Amid Booming K-Beauty Market
The global K-beauty market projected to nearly double from $14.1 billion in 2023 to $28 billion by 2032.
Consumers & Markets
How K-Beauty Conquered 2025 Through TikTok Shop and Product Innovation
K-Beauty has captured consumers' attention — and capital. While TikTok has accelerated brand discovery, product innovation has fostered consumer engagement. Here, TikTok's Ajay Salpekar helps us dig into what makes these products so successful.
Skin Care
First K-Beauty Brand to be Exclusively Retailed through Barneys New York
Barneys New York announces the first K-Beauty brand to be sold exclusively through its stores and online in the United States.
Skin Care
From K-beauty to K-AI: SmartSKN Taps LillyCover’s AI-driven Skin Care Robots for Personalized Products
SmartSKN's new $7M deal with LillyCover brings new develops to AI and K-Beauty.
Ingestibles/Supplements
Coleslaw Has Entered the K-Beauty Chat
Cleveland Kitchen is helping normalize cross-category functionality, where food supports visible outcomes like skin radiance, not just internal health.
News
Cosmax Striving to be a "Pioneer of K Beauty"
"We will continue to develop our own competitiveness through constant change and innovation."
News
Beiersdorf Goes K-beauty with LYCL Deal
Hamburg meets Seoul in this new investment in disruption.
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