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K-beauty trends continue to dominate the minds of many U.S. skin care consumers; still from photo shoot in Hongcheon, South Korea.

America's K-beauty Craze is Driven by Category Trends

While hype ebbs and flows, K-beauty excitement never seems to fully dissipate.

Beauty influencer recording makeup tutorial with ring light and lipstick

How K-Beauty Conquered 2025 Through TikTok Shop and Product Innovation

K-Beauty has captured consumers' attention — and capital. While TikTok has accelerated brand discovery, product innovation has fostered consumer engagement. Here, TikTok's Ajay Salpekar helps us dig into what makes these products so successful.

SmartSKN's new $7M deal with LillyCover brings new develops to AI and K-Beauty.

From K-beauty to K-AI: SmartSKN Taps LillyCover’s AI-driven Skin Care Robots for Personalized Products

SmartSKN's new $7M deal with LillyCover brings new develops to AI and K-Beauty.

Salmon sperm is the latest K-beauty ingredient trend.

Salmon Sperm is the Latest K-Beauty Ingredient Trend

This unique additive found in Korean skin care formulations has been found to increase cell turnover, making it ideal for anti-aging treatments.

K-Beauty Brand Yepoda Secures Series B Funding Round Led by Verlinvest

Yepoda has secured Series B funding led by Verlinvest, with support from V3 Ventures and JamJar Investments. The funding will drive retail expansion, including partnerships with Sephora and the company's ambitious plans for European expansion.

The 5-in-1 formula comprises a biobased mucin alternative derived from 'Japanese roots and plants' (konjac is often used as a plant-based mucin alternative, for example).

Byoma’s New Phyto-Mucin Glow Serum Pairs K-Beauty & Plant-Based Innovation

The non-stick skin barrier repair serum can act as a primer for makeup application and imparts the ever-popular "glass skin" effect.

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Neom Wellbeing and Rael Beauty Launch at Ulta Beauty US: Exclusive Interview

Luxury wellness brand Neom Wellbeing and skin and personal care brand Rael Beauty launch at Ulta Beauty.

According to Euromonitor, 46% of U.S. consumers cite moderate or extreme concern over their skin health in 2024, up from 38% in 2023.

Skin Care Brands Are Racing to Join the Dermocosmetics Movement

U.S. consumers are becoming more sophisticated and savvier, increasingly searching for, and by, desired ingredients, claims and/or positioning to find the most efficacious, personalized, and safe beauty routine. What that means for skin care brands.

How can brands of every price point innovate to break through the skin care category’s malaise?

How Skin Care Can Escape Its Innovation Slump

The skin care market is undergoing a shift as consumers seek innovative and effective products that deliver long-term benefits. Brands must adapt to evolving consumer preferences by prioritizing longevity, medicalization and personalization.

Gaïaline offers dual beneficial impact on skin and hair. Derived from flax sourced from an “Au Cœur des Sols” (Conservation Agriculture)-certified farm and oil mill, the active ingredient is both effective and environmentally-friendly, per the company.

Expanscience Ingredients' Gaïaline Active Skin Regeneration Ingredient

Gaïaline offers dual beneficial impact on skin and hair. Derived from flax sourced from an “Au Cœur des Sols” (Conservation Agriculture)-certified farm and oil mill, the active ingredient is both effective and environmentally-friendly, per the company.

Translucent purple gel or serum being dispensed from a dropper onto a white surface

in-cosmetics Korea Awards Spotlight AI, Exosomes and K-Beauty's Next Ingredient Wave

Collectively, this year's winners underscore several defining trends in cosmetic R&D.

The desire for skin care-makeup hybrids has been gaining steam in recent years, with SPF claims no exception

Beautifying Sun Protection in 2025: Top Innovation Targets

From emerging ingredient technologies and testing methods to unique formats, SPF-powered beauty is leveling up.

Medik8 EXO-PDRN Prismatic+ Youthful Vitality Serum bottle with rainbow prism light effects

Medik8 Joins Beauty’s Vegan PDRN Race With Exo-PDRN Prismatic+ Launch

Teal Deinde product container on minimalist white pedestal, soft mint background

Deinde Unveils Radiance-Restoring Overnight Mask for a Morning Glow-Up

Clinically proven to improve skin texture, tone and brightness, this deeply moisturizing formula is said to melt effortlessly into the skin, delivering visible radiance by morning.

Blonde woman with scientific beakers of pink liquid in skincare research setting

Can the ‘Treatment in a Bottle’ Movement Revive Skin Care Innovation?

From needle-free fillers to microneedling-inspired serums, innovative products promise to transform the way shoppers approach facial skin care.

Consumer demands for holistic SPF-infused beauty are shifting rapidly, encompassing new formats, emerging claims and much more. How can brands tap into these trends and capture market share?

The Sunification of Beauty: Top Innovation Opportunities for 2024-2025

New ingredients, claims and consumer preferences are shaping multifunctional product innovation for UV defense.

For the first six months of 2024, the U.S. lip makeup segment was a juggernaut, expanding by 21% in dollar terms and 23% in unit terms. But that's far from the full story for brands seeking innovation opportunities.

2025’s Makeup Trends Move Beyond Lips & Blush

Solutions for underserved mature and acne-prone consumers, as well as emerging trends in eye and brow products, offer innovation for brands beyond color cosmetics' superstar sectors.

Green cell nucleus surrounded by DNA double helix strands on light background

Welcome to PDRN's Regenerative Gold Rush: 10 Ingredients Competing to Set the Innovation Agenda