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K-beauty trends continue to dominate the minds of many U.S. skin care consumers; still from photo shoot in Hongcheon, South Korea.

America's K-beauty Craze is Driven by Category Trends

While hype ebbs and flows, K-beauty excitement never seems to fully dissipate.

Beauty influencer recording makeup tutorial with ring light and lipstick

How K-Beauty Conquered 2025 Through TikTok Shop and Product Innovation

K-Beauty has captured consumers' attention — and capital. While TikTok has accelerated brand discovery, product innovation has fostered consumer engagement. Here, TikTok's Ajay Salpekar helps us dig into what makes these products so successful.

Woman in straw hat with sunscreen stripes, eyes closed, enjoying sunny day

Elementis to Highlight Sustainable Film Former, Natural Rheology Modifier and K-beauty Concepts at In-Cosmetics Asia 2025

Ingredients showcased will range from a biodegradable film-former for sunscreens and natural oil phase rheology modifiers, to K-beauty inspired product concepts.

SmartSKN's new $7M deal with LillyCover brings new develops to AI and K-Beauty.

From K-beauty to K-AI: SmartSKN Taps LillyCover’s AI-driven Skin Care Robots for Personalized Products

SmartSKN's new $7M deal with LillyCover brings new develops to AI and K-Beauty.

Salmon sperm is the latest K-beauty ingredient trend.

Salmon Sperm is the Latest K-Beauty Ingredient Trend

This unique additive found in Korean skin care formulations has been found to increase cell turnover, making it ideal for anti-aging treatments.

From Korean supplier GFC co., ltd., Gold ginseng is made from a rare Korean ginseng with golden berries. It is rich in saponin (ginsenoside), which gives it properties without any toxicity, per Summit Cosmetics Europe.

Summit Cosmetics Europe Offers Bio-GoldGinseng, K-Beauty Ingredient

From Korean supplier GFC co., ltd., Gold ginseng is made from a rare Korean ginseng with golden berries. It is rich in saponin (ginsenoside), which gives it properties without any toxicity, per Summit Cosmetics Europe.

K-Beauty Brand Yepoda Secures Series B Funding Round Led by Verlinvest

Yepoda has secured Series B funding led by Verlinvest, with support from V3 Ventures and JamJar Investments. The funding will drive retail expansion, including partnerships with Sephora and the company's ambitious plans for European expansion.

The 5-in-1 formula comprises a biobased mucin alternative derived from 'Japanese roots and plants' (konjac is often used as a plant-based mucin alternative, for example).

Byoma’s New Phyto-Mucin Glow Serum Pairs K-Beauty & Plant-Based Innovation

The non-stick skin barrier repair serum can act as a primer for makeup application and imparts the ever-popular "glass skin" effect.

Intercos to receive new funding through a €350,000,000 financing agreement with a pool of banks.

Intercos Gets €350,000,000 Financing Agreement

Company has also entered a K-beauty joint venture.

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Glow Recipe is Headed to The Grove

Hot on the heels of pop-ups in Soho, Henri Bendel and Sak’s Fifth Avenue, The K-beauty purveyor—best known for its Watermelon Glow and Blueberry Bounce product lines—will be coming to The Grove LA Sept. 13-28, 2018.

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Epigenetics Make Sederma Ingredient Shine

Sederma's peptide ingredient is inspired by the K-beauty "glass skin" concept, and is meant to improve skin surface quality and contribute to a dewy complexion.

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Neom Wellbeing and Rael Beauty Launch at Ulta Beauty US: Exclusive Interview

Luxury wellness brand Neom Wellbeing and skin and personal care brand Rael Beauty launch at Ulta Beauty.

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in-cosmetics North America Goes Global

A number of leading personal care ingredient suppliers from both markets will present at the show.

How can brands of every price point innovate to break through the skin care category’s malaise?

How Skin Care Can Escape Its Innovation Slump

The skin care market is undergoing a shift as consumers seek innovative and effective products that deliver long-term benefits. Brands must adapt to evolving consumer preferences by prioritizing longevity, medicalization and personalization.

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Croda Opens Labs in France and Singapore

The French Centre of Innovation for Texture Science will focus on the creation of new, unique textures, while The Centre of Innovation for Sensory Science will provide access to sensory trends emerging from the Asian skin care segment.

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BASF Leaves in-cosmetics Global 2019 with Two BSB Innovation Prizes

The company’s Euperlan OP White, an eco-friendly alternative to synthetic opacifiers, took home second place in the “Functionals and Recipients” cosmetics sub-category; its face mask concept was awarded third place in the “Applied Concepts” category.

@IDewCare/ via Facebook.com

Memebox Closes Series D Funding with $35 Million

“We want to build the next generation of personal care brands by leveraging Korean technology across beauty categories,” said founder and CEO Hyungseok Dino Ha. “We work closely with our strategic partners so that together we can imagine and create the next cult product. We are laser-focused on predicting and delivering what consumers are craving”

Ceratiq Phytoceramides was named Ingredient of the Year in the Healthy Aging Category by Nutraingredients-USA in 2018.

Ceratiq Phytoceramides Approved for Sale in South Korea

After years of scientific and regulatory collaboration, ceratiq Phytoceramides, a nutricosmetic with reported wrinkle reduction and skin hydration benefits, has been approved for sale in South Korea.