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Consumers & Markets
K-beauty Market, 2016
The K-beauty Expo was created to showcase marketing of the Asian beauty market and to attract exhibitors and visitors from around the world.
Consumers & Markets
America's K-beauty Craze is Driven by Category Trends
While hype ebbs and flows, K-beauty excitement never seems to fully dissipate.
Consumers & Markets
Trending: Clean K-Beauty and Textured Hair Twists
This week's look at top consumer trends uncovered rising interest in one clean K-Beauty brand, and modern twists for textured hair. Read on for more.
Consumers & Markets
K-beauty's 2nd US Wave Includes a 'Netflix of K-beauty,' Retail Expansions & More
"In 2022, it [the global K-beauty market] was valued at approximately $91.99 billion," per Landing, "with North America contributing around $3.8 billion."
Consumers & Markets
How K-Beauty Conquered 2025 Through TikTok Shop and Product Innovation
K-Beauty has captured consumers' attention — and capital. While TikTok has accelerated brand discovery, product innovation has fostered consumer engagement. Here, TikTok's Ajay Salpekar helps us dig into what makes these products so successful.
Color Cosmetics
Will J-beauty Overtake K-beauty in 2018?
"J-beauty continues to push the boundaries of innovation by marrying old-school principles with technology and environmental factors."
Consumers & Markets
Chinese Beauty Brands May Give K-Beauty Brands a Run for Their Money
China's beauty market is expected to grow to nearly $62 billion by 2020 as demand among young and affluent consumers picks up.
Consumers & Markets
Asia's Beauty Market Growing by 25% Through 2020
in-cosmetics Asia, being held in Bangkok November 8-10, will focus on key drivers, including K-beauty, millennials and and e-commerce.
Consumers & Markets
Rael's Clean Skin Care Syncs with Menstrual Cycle
According to the brand's website, products utilize naturally derived ingredients and K-beauty innovation.
Consumers & Markets
K-beauty's Trendiest Skin Care Ingredients of 2018
Three K-beauty ingredients garnered particular buzz in 2018, highlighting the segment's anti-aging, brightening and gentle focuses.
Brick and Mortar
Boots Coming to Korea in 2017
A new deal will bring Boots stores into malls and shopping districts, and will incorporate k-beauty brands.
Consumers & Markets
Asian American, Native Hawaiian, and Pacific Islander Consumers Are Redefining Beauty Trends: NielsenIQ Report Analysis
AANHPI consumers are reshaping the global beauty industry, driving trends like K-beauty and Ayurvedic practices while significantly influencing spending habits and digital engagement.
Consumers & Markets
Top 10 Beauty Brands Across Categories According to Spate
Beauty brands that saw the most significant change in popularity in 2025 span K-beauty leaders like Medicube and Dr. Melaxin, fast-rising hair brands such as Based Bodyworks, Wavytalk and Tymo and trend-driven brands like Rhode Skin and Sacheu Beauty.
Skin Care
Why K-Beauty's 53% Growth Is Forcing Beauty Brands to Rethink Innovation
Ingredients such as snail mucin, Centella asiatica and PDRN demonstrate how science-backed actives can quickly transition from regional specialties to global demand.
Consumers & Markets
Plant-based Ingredients Catapult Australian Beauty
Australian brands are taking advantage of the uninhabited landscape and harvesting the plethora of native plants available for formulating skin care products.
Consumers & Markets
How Korean Beauty Wins in China
Korean brands are dominating search and social platforms by leveraging social media logins, video content and mobile-optimized platforms.
Consumers & Markets
How Domestic and Global Brands Are Growing in China
Price, quality and local expertise are paramount.
Consumers & Markets
Cosmetify Unveils Most-searched Brands and Top Influencers of 2024
Data from the 2024 Cosmetify Index reveals some of the most popular brands in beauty based on data from each brands Instagram followers, engagement rate, mentions, and Google search trend data.
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