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As skin care brands seek to tap into the shifting needs of emerging and established shoppers across generations, marketers and product innovation teams need to ensure their solutions are meeting consumers where they are.

Generational Skin Care: from Future-proofing to Rejuvenation

By delivering targeted care based on life stages, brands have immense opportunities to address the needs of everyone from Gen Alpha to boomers.

The rise of exosome-based therapies also points to exciting advancements in personalized skin care, offering bespoke solutions for concerns like aging, pigmentation, and acne.

The Future of Beauty: How Exosomes Are Revolutionizing Skin Care

In 2024, exosome-based products started to generate buzz, but by 2025, they’ve become a game-changer in the market.

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Regenerative Skin Care: the Anti-aging Killer

Brands are embracing the new longevity paradigm amid a boom in ingredient advancements.

66% of menopausal women have started using additional anti-aging facial skin care after noticing specific side effects of menopause, while 33% began using a more hydrating facial skin care product than they did prior to menopause.

New Solutions for Menopausal Skin Care: Sensitivity & Beyond

Emerging ingredient technologies to address hormonal shifts for millions of women.

Derm skin care searches spiked 27% in 2023, while doctor-/dermatologist-backed skin care searches jumped 58%.

The 2024 Skin Care Agenda: Pro-aging & Sensitive Skin

Philosophies and technologies around aging, as well as a boom in sensitive skin approaches, is leading product and brand innovation.

Facial skin care mass market sales grew 13% in the period, while prestige facial care grew 10%. Meanwhile, echoing an ongoing trend, clinical brands grew faster than natural brands in the prestige sector, driven by an array of new launches.

6 Keys to the Future of Skin Care: Now Available On-demand

From holistic anti-aging to skin cycling to exposomes, Beauty Accelerate Virtual will help brands and their innovation partners to decode

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Beyond Hybrids: the New Era of Skin-Care-First Makeup

The active strengthens barrier function and reduces inflammation, significantly decreasing the frequency of unpleasant underarm sensations appearance daily and after shaving or epilation (after 28 days of use), per the company.

Silab Introduces Deolya Natural Deodorant for Skin Care

The active strengthens barrier function and reduces inflammation, significantly decreasing the frequency of unpleasant underarm sensations appearance daily and after shaving or epilation (after 28 days of use), per the company.

Everwell Health Expands Skin Care Portfolio with Acquisition of Celadrin Brand

While consumers are interested in the convenience of multitasking products, data suggests that they are equally as concerned about the effectiveness and strength of multi-benefit products.

The Rise of Multipurpose Skin Care & Makeup: Meeting Consumer Demand for Versatility

Denise from The Benchmarking Company dives deep into increasing consumers' demand for multitasking beauty products that save time, money, and space.

Founder Tammy Demos, previously of Cosmedix and Osmosis Beauty, notes, “Gen X is my age group. Our skin care journey has led us through the retin A era, vitamin C and then the clean beauty push. Our skin isn’t aging and inflamed from the lack of skin care products but rather the lack of nutrients that provide health.”

Kleos+Klea Launches 'Nutrient-only' Skin Care for Gen X

"I don't believe there's a better solution for skin than what nature provides. When I faced personal skin issues like hyperpigmentation, rosacea and premature aging, nature was the only source that truly healed my skin."

With Nuon’s tech-infused applicators, brands can maximize the efficacy of each product.

The Future of Skin Care: How Nuon’s Revolutionary Technology Amplifies Beauty

Nuon Medical is providing brands with tools that enhance efficacy, elevate user experience, and support sustainability. With Nuon’s support, brands can launch products that combine scientific rigor with cutting-edge technology.

Mānuka Oil is sourced from the mānuka tree, a plant that is known to regenerate first after a natural disaster, such as a flood or fire.

Manuka Bioscience Introduces Mānuka Oil for Skin Care, Natural Wellness

Mānuka Oil is sourced from the mānuka tree, a plant that is known to regenerate first after a natural disaster, such as a flood or fire.

Described as perfect for beauty brands and marketers aiming to stay ahead, these products highlight the future of multitasking skin care.

Cohere Beauty Unveils 9 Advanced Skin Care Innovations

Designed to address a wide range of skin concerns, each product pairs targeted ingredients with advanced formulations to deliver high-performance results. From deep-cleansing solutions to age-defying treatments, here’s a closer look.

SymRelief Green is a 100% natural-origin solution combining bisabolol and organic ginger extract to impart synergistic skin-soothing effects.

Symrise Advances Clean Product Protection, Oral Care, Skin Glow and Sensitive Skin Care

Symrise recently highlighted its Mindera line for clean product protection, Optacool Fuji for oral care freshness, the award-winning Supervisome EPH for skin strength and glow, and SymRelief Green to soothe sensitive skin.

The company's BioAuthentic Exosomes are all-natural vesicles crafted to mimic exosomes sourced from botanical origins.

Active Concepts Introduces BioAuthentic Exosomes Line for Skin Care

The company's BioAuthentic Exosomes are all-natural vesicles crafted to mimic exosomes sourced from botanical origins.

OneSkin cofounders (from left to right): Juliana Carvalho, Ph.D., Carolina Reis de Oliveira, Ph.D., Alessandra Zonari, Ph.D., Mariana Boroni, Ph.D. and the director of products, Lear Brace, Ph.D.

Longevity Skin Care Gets a Boost with OneSkin Investment Round

The new funding will, unsurprisingly, be applied toward the brand's next phase of growth, including formula R&D, new hiring and expansion into new sales channels.

Curly-haired model with skincare products, showcasing natural beauty and cosmetic packaging

7 Ways to Get Prestige Facial Skin Care Back on Track

From the microbiome to medspa inspiration, brands have more innovation opportunities today than ever before.