Search Global Cosmetic Industry: Page 43

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Type: Article

Case Study: Media Mix Conveys Heart of Brand; Establishes Foothold in the Market

Taking on the challenge of conveying high-tech brand without losing the emotion and heart behind it while speaking to target consumers on many different levels.

Chilean Beauty Grows

International brands continue expansion into market while sales rise and regulations loosen.

The redesigned Estée Lauder’s store-within-a-store in the Alto Palermo Shopping Centre in Buenos Aires.

Lauder Evolving Retail Strategy in Buenos Aires

Brand owners are adjusting and refining strategies for emerging markets.

VR will bring us into a space where we will be made to feel relaxed and attractive.

How the Metaverse is Reshaping the Beauty Industry

A more realistic presence and a stronger, more authentic connections are at our fingertips—and that’s wildly compelling for all of us as individuals, but especially for entrepreneurs.

The goal of the legislation is to ensure that cosmetic product manufacturers provide assurances that cosmetic products are safe.

3 Ways Beauty Companies Can Prepare for MoCRA

While the legislation will continue to morph over the next few years with additional guidelines, there are three things that all beauty companies can do to prepare for what’s passed—and what’s next—when it comes to modernizing.

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Rich Pickings in Asia for Natural and Organic Brands

Natural and organic cosmetic products now account for 3% of all cosmetic sales across the world. However, with these sales predominantly in the western world, there is huge growth potential for natural and organic products within the pan-Asian market, with forecasts predicting double-digit rises with revenues to pass the $1bn mark in the next two years.

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The INCI Name Game: A Commentary

When misinformed groups play in a technical space, nontechnically trained regulators make irrelevant rules, and INCI names are generalized and misused, you have the perfect storm for consumer confusion.

The Product Development Team

The product development group functions as the swing activity between product marketing and research and development. It is involved with the selection of product(s) that will satisfy marketing needs for the new product launch.

Clear communication is the key to connecting with ethical shoppers.

5 Ways Brands Can Better Communicate with Vegan & Vegetarian Consumers

Brands are encouraged to embrace five strategies to better communicate with vegans about the use of (or lack of) animal products within the formulation process.

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3 Packaging Musts for Digital and Physical Retail

How cosmetic brands can achieve clear branding, experiential design and creative, out-of-the-box secondary packaging that drives engagement and sales.

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Part I: Natural Market Expected to Move from Niche to Norm

Skin care brands and analysts reveal that the global natural skin care and personal care products market is moving from niche to the norm and is expected to grow exponentially over the coming years.

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5 Ways to Win Mobile Millennials

Engaging beauty consumers' hearts and wallets through emerging mobile platforms.

Marketing Matters: Are You a Trend Watcher?

All indications are that males are spending more and more time and money on personal grooming.

Racing to the Future

GCI’s European correspondent travels the event circuit at high speed.

London Glam: Racing to the Future

New AR technology from Shiseido is designed to teach consumers how to best apply skin care.

Can Machines Teach Beauty Routines? (Tech Tracker Report)

From improving hair care product discovery to optimizing skin care routines, emerging platforms are solving consumers' challenges in the digital age.

Formulations are becoming simpler, driven by a desire for simplicity, as well as the introduction of many multifunctional materials.

Beauty’s Multifunctional Moment: Less is So Much More

Multifunctional technologies have the capacity to simplify formulations while enhancing performance across a wide range of functions and claims.

In a Wider Context

What is beauty's function in today's society?

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