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L'Oréal Restarts Production in Argentina

The Latin American market continues to be enticing for beauty companies, with moves from multinationals such as L’Oréal and Unilever, as well as alliances and growth from more locally based beauty companies and brands.

Profile: Creating a Little Chemistry/Marie Renée Thadal

At first glance, the two don’t seem to belong together. A biochemist and a customer-centric business dynamo? But by taking a broader look at both, it makes perfect sense. They’re both about chemistry—understanding it and building it.

In My Opinion: Molto Bella—Italian Beauty

Learning to think in new ways and to question established beliefs about beauty yields fresh and innovative approaches to the business of beauty. And an extended trip to Italy illuminates the power of beauty products and the deep positive impact on consumers.

A Worry Society? CTPA Annual Business Forum

I was in London again in November for the Cosmetic, Toiletries and Perfume Association’s annual business forum at The Barbican Centre. This year’s conference was a sellout, with 150 delegates, speakers and guests participating in the two-day event...

Latin Beat: L´Oréal Kids Helping Nature

Argentina explores multiple aspects of beauty through launches, expansions, nature and good books.

Johann W. Wiechers, Ph.D.

Words from Wiechers: What You Say is What You Get

This installment of "Words from Wiechers" explores what we see and say about cosmetic products, and cautions to not make “conclusions” that are simply that—conclusions, without underlying science.

The Language of Packaging

Communicating through packaging to reflect brand positioning and connect to consumers.

Consumers’ shopping behaviors have changed dramatically in recent months.

9 COVID-19 Marketing Efforts for Your Brand

Digital tactics for the “new normal.”

Saltzman425

Sustainability Inside and Out

Without a clear road map or knowledgeable plan of action, the decision to incorporate many of these “green” packaging materials can attract hazardous consequences.

InfluencerWaste425

How Beauty Brands Can Avoid ‘Influencer Waste’

There is no one-size-fits-all strategy when it comes to influencer marketing, but one thing is for sure, no influencer should receive investment solely based on their potential to reach a large audience.

K-beauty is as hot as ever.

K-innovation

These are the hottest trends in K-beauty today.

Fast-growing and high-profitability brands are driving M&A activity in beauty.

Grow It Alone? Why Beauty M&A is So Hot

High growth and profitability are making startup players attractive, but companies like e.l.f. are blazing their own trails to success.

Group, left to right, Heidi Manheimer, CEO, Shiseido Cosmetics, America and CEW Foundation chairwoman; Mike George, president and CEO, QVC, Inc.; Carlotta Jacobson, president, CEW; Kate Sweeney, executive director, Cancer and Careers; and Mary Murcko, vice president and publisher, Self. (Photo credit: Patricia Willis Photography).

CEW Foundation's 2014 Beauty Of Giving

CEW’s Beauty of Giving luncheon is a mainstay of the holiday season. Held this at New York’s Waldorf-Astoria and presented by the Cosmetic Executive Women Foundation (CEWF), the event celebrates individuals and companies for their philanthropic achievements and their commitment to the Foundation’s charity, Cancer and Careers, which empowers and educates working people with cancer.

Avon Makeup Line Luxe Available Through E-commerce

Moves by Avon and Natura mark some changes in direct sales strategies in Brazil.

At its São Paulo location, Granado Pharmácias doubled its revenue in the first year of operation.

Unilever Brands Among Most Recognized in Brazil

Unilever’s presence grows in Brazilian market; Natura finds place in more than half of Brazilian homes.

Legislative Changes in Ecuador Impact Beauty Imports

Direct sellers continue to make impact in South America; imports tend to outweigh exports in a number of economies.

Thinking Outloud: Fostering True Sustainable Development

Sustainable, natural and organic are easily salable buzzwords, but striving for deeper, more impactful universal meanings is how business grows.

Latin Beat: Colombian Fragrance Association Joins IFRA

With demonstrated increased revenue potential, luxury products and positioning are growing in Latin America.

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