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Gaining Consumer Confidence by Finding Common Ground

Misleading information and misconception has the potential to erode consumer confidence in natural-positioned products and brands. In order to gain consumer confidence, common ground within the natural segment must be found.

Trend Horizons

The movements, trends and forces that continue to shape the industry.

Looking for a Bigger Bite—Selling Beauty from Within

Nutraceuticals are a major focus for the beauty industry, and are becoming a focal point for product innovation, but are consumers actually buying into it?

Is Your Digital Marketing A Turn-on?

As consumers shift their attention and time to a variety of online activities, how do brands stand out in the cluttered online space and create loyal brand advocates?

India Quarterly: Estée Lauder Sets Up Shop In Mumbai

Large multinationals continue expansion in India, while the Indian preference for naturals continues to be a key port of entry for smaller brands.

Lush Light Touch Solid Face Oil Serum

Read the Label: LUSH's Light Touch Solid Face Oil Serum

This "Read the Label" describes waterless formulating in LUSH's Light Touch Solid Face Oil Serum. When warmed, this bar becomes a moisturizing and toning oil/serum to balance skin.

Consumer in-home use testing (IHUT) involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone safety and stability testing to a defined panel of targeted nationally representative consumers.

Validating Believable Beauty Claims

Part 1 of 3: Consumer in-home use testing (IHUT) provides the proof consumers need before they’ll buy in the form of substantiated claims.

NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.

TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.

Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.

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Caught in the Clutch: Beauty Packaging On the Go

The packaging of beauty products can be intricate, involved, engaging and provoking—and all of that can immediately be damaged once a product is jostled around in a purse, the home of many beauty products.

Touch Me, Tell Me, Sell Me: The Business of International Beauty

A view of the global beauty retail scene.

Defining Cosmeceuticals

As an unpoliced term, "cosmeceutical" can have myriad definitions. This makes ingredients and efficacy that much more important to brands targeting consumers seeking "cosmeceutical"-type products.

The Body Shop India strives to deepen its connection with its customers by touting its eco-friendly and socially responsible efforts, as well as promoting hero products.

The Body Shop Gets Closer to Mass Market in India

The Body Shop CEO tells GCI magazine about the company’s expansion plan for India, as well as how the company is continuing to connect with Indian consumers.

Designing Inclusively: a How-to

Innovation in Universal Design comes not from narrowing down your “target audience,” but from broadening the scope of who your design serves.

Marine Ingredients for the Future of Skin Care

By combining seaweeds’ abilities to concentrate unique nutrients with aggressive research and development practices, marine skin care can provide solutions for many skin concerns.

It Ain’t Necessarily So

Digging a little further into the ingredients on a cosmetic label reveals the hidden complexity and the potential variations of a formula.

Doing More With Less

Innovating to minimize packaging impact and doing as much as with as little as possible benefits the environment, business success and branding efforts.

Ethnic Skin Care: An Opportunity for Personal Connection

Despite the potential of the ethnic beauty market, the needs of this varied consumer demographic are yet to be fully met.

Fall 2010 Cosmetic Color Trends

This fall, lively, wearable, multifunctional makeup will make clients feel great and keep them current for a new season.

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