Search Global Cosmetic Industry: Page 66

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Type: Article

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U.S. Bath & Body Market Report

The rise of male grooming, multifunctional and natural products are creating dynamic growth.

Earned Media Earns Its Rightful, Beautiful Place

Many beauty brands can struggle with earned media, but it’s time that it and a consumer-led approach play a larger role in the integrated media plan. So how can marketers in the beauty space make smart investments to plan and maximize that potential?

Beauty and Glam

Conference provides overview of changing marketing paradigms.

Private Label Takes on Skin Care

Once limited to commodity products and simpler formulas, private label is competing with the sophisticated skin care formulas of high-priced brands and spa products.

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Dynamic Sun Care Sector Continues to Thrive

As the use of sun care products becomes increasingly prevalent globally, the growth rate outpaces the beauty industry as a whole.

Chemical Reaction: Constructive Criticism

A backlash against the use of chemicals in personal care products has spawned a complicated and emotional situation. As the industry continues to stand behind the safety of these ingredients, there may be nuggets of gold in informed criticism that inspire us to new advancements.

Multifunctional Versus Tailored Approaches in Beauty

The popularity of beauty options such as BB creams has caused a boom in products that offer multifunctionality, but at the same time, consumers are continually seeking out products that fit specific needs.

Collaborate and Innovate: CEW's Advancing the Industry with Ed Shirley

A recap of the Sept. 15, 2010, CEW Newsmaker Forum, at which Ed Shirley, P&G's vice chair of global beauty and grooming, spoke about the shifting consumer landscape, communicating with today's consumers and evolving strategies on shelf. An additional discussion of the Shirley's comments will be available in GCI magazine's December Starting Point column.

CES is filled with a range of leading-edge tech, but little of it makes an impact on the beauty marketplace. Why?

5 Reasons High-tech Beauty Isn’t Taking Off

And five ways we can make it happen.

The influence of livestream commerce extends beyond individual transactions, shaping the business models of social media platforms that facilitate these events.

Beauty’s Untapped Livestreaming Potential

A blueprint for brands getting started or refining their strategies.

Smells Good—But is it Safe?

Adding a fragrance to a beauty product can certainly make it smell sweeter (or crisper or more clean or earthier and so on), but it also can introduce a more complex formulation challenge.

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Case Study: Packaging That Inspires Confidence

Packaging makes the initial connection with consumers, and this means it requires a significant amount of consideration from brand owners on what kind of message it sends about the brand from the shelf.

Private Label Lessons From the Recession

In a still-recovering economy, private label capitalizes on consumer desire for affordable beauty.

Jane Lauder, global president/general manager of Origins and Ojon, at CEW’s Women in Beauty Series.

CEW Welcomes Jane Lauder

At CEW’s first Members Only Women in Beauty Series event, the discussion provided an opportunity for attendees to get an inside look at Lauder’s experience and how she navigates the landscape of sustainability and consumer demand.

The Inside Secrets of Your Outside Partners

Strengthen your business by capitalizing on the companies all along your supply chain.

Highlighting Ingredients

Making consumers aware of the elements that make up your products’ formulations can create better consumer value and engagement, but it also can pose execution challenges.

Trends in Alphabet Creams

As the BB cream trend grows into CC, DD, EE and options all down the alphabet, consumers continue to be drawn to these multifunctional products—but is there a bursting bubble in the category’s future?

Skin Care—Then and Now: Sunscreen

Sunscreen has been through a remarkable transformation in the last century.

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