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The Beauty Agenda Shifts East

Asia is taking the lead in shaping trends via social media, innovative brands and high-growth emerging markets.

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The Beauty Startup Guide to Retail Survival

What to do as the costs to enter department and specialty retail stores rise.

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Cosmoprof 2015: Developing & Executing Great Ideas

This year’s Cosmoprof in Las Vegas* provided a view of beauty entrepreneurship and brand building at every stage—from ideation to scale-up to market success and beyond. It also featured tough insights from some of the most successful entrepreneurs of all time.

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The Allure of Advocacy for Maximum ROI

Engaged, loyal consumers who serve as advocates for a brand are really a marketer’s best friend—but knowing how to recruit, maintain and build off of them is the key for successful ROI.

Illuminating Natural Beauty

The natural beauty trend has diversified, and there are many paths a brand can follow in order to engage consumers seeking a more natural beauty solution.

The Process of Product Development

The beauty industry is hypercompetitive, and on-shelf success requires that new product development is conducted as scientifically as possible, utilizing proven models and due diligence.

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Why the FDA's 'Sunscreens in the Bloodstream' Study is Flawed

A recent study published in the Journal of the American Medical Association tested the potential systemic absorption of certain sunscreens. Results identified their presence in subjects' bloodstreams; however, as industry expert David Steinberg explains, the study is misleading and fails to consider crucial variables.

I strongly believe that the result of this horrible pandemic will be to reset our society and perhaps bring us back to basics, literally and figuratively.

9 Predictions for Indie Beauty’s Future

Part 4 of a 4-part series: What happens when the disruptors are disrupted?

What happened at Cosmoprof NA this year?

Top Trends Spotted at Cosmoprof North America

A rundown of the highlights, from vitamin A to gold to CBD and hemp and beyond.

2013 Cosmoprof North America Brings Beauty Industry Together

The 2013 Cosmoprof North America broke records with a sold-out show floor with 892 exhibiting companies along with over 26,000 attendees, an 8% increase over the previous year. It also allowed the beauty industry to come together to meet, discuss, strategize, create, innovate and learn.

Fanning the Flames of Innovation

From components that expand market potential to initiatives that foster groundbreaking ideas, suppliers’ roles in creating on-shelf innovations cannot be underestimated.

Emerging Markets: A New Spin

A new crop of emerging, promising markets offers opportunities beyond those explored heavily by manufacturers in recent years—and just in time to pick up the slack of mature, underachieving markets.

Rules & Revelations: Fragrance Regulations Demystified

The casual fragrance consumer is unaware of the degree of sophistication and obligatory controls facing fragranced-product manufacturers.

Trade Routes: Where What Isn’t Will be Found

To survive, businesses must meet the demand for innovation by looking forward to the unknown. It has its risks, but it is where the greatest rewards will be found.

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The Sun-kissed Look and Other Color Trends

Interpreting fashion and wider color trends into beauty products is both an art and a science, and the use of a broad range of effect pigment technologies involves the convergence of art and science. The successful creation and application of special effect pigments can be a powerful marketing tool to help create new looks for consumer products.

The Brilliance of Autumn

A bold flash of color is something many people are looking for these days, and they aren’t being let down in the realm of makeup. The hues for eyes, lips, cheeks and skin this fall are offering a much-needed jolt of energy, blending well thought-out basics with smart swaths of red, blue, purple, green, pink, orange and yellow.

Live from New York: Fragrance Online Presence Expands

As Firmenich launches a mobile version of its OsMoz Web site for the new iPhone 3G, fragrance industry professionals and marketers join in a panel to discuss the importance of generating Web buzz for consumers.

The China Shift: Economic Realities

Though the boom in China’s economy means a more affluent consumer, U.S. and European brands turning to Asia as a supply chain feel pressure from rising shipping costs and logistical challenges. If you haven’t entered the market yet, you may be too late.

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