Search Global Cosmetic Industry: Page 82

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Stop Collecting Underpants and Start Making Money!

Without a plan—and a strong adherence to that plan—profit might never be in the future for your beauty brand.

Cosmoprof North America 2019 in Las Vegas set the stage for ongoing innovation in contract and turnkey manufacturing, as well as market-driven packaging designs.

Packaging & Turnkey Innovation for a Changing Beauty Market

A wide array of designs, services and trends are shaping product development across hair, skin, makeup and beyond.

ProbioticSkin425

Prebiotic & Postbiotic Skin Care: A Rebalancing Act

Decoding the function and impacts on skin health could lead to new solutions for atopic dermatitis, psoriasis, acne and more.

Packaging—More Than Aesthetics

In addition to being the outward, and often first, manifestation of brand identity, packaging directly affects the bottom line. Considering packaging in terms of its impact on shipping costs allows near-term savings and is key to long-term efforts toward sustainable practices and building brand equity.

Color Talk—Connecting With Consumers at Shelf

What color says about a brand and how deep its influence runs at shelf.

Putting on a New Face—Environmentalism’s Impact on Ingredients and Packaging

Creating cradle-to-cradle has implications for ingredient and packaging choices—as well as business and marketing strategies.

First Impressions

Innovation in cosmetic sample packaging allows marketers to convey the benefits, attributes and value of a product brand to the consumer.

Australia’s Beauty Initiative

A government trade program gives a boost to Australian beauty brands through greater visibility with retailers and media in the U.S.

Men’s Grooming: Worth the Hype?

The men’s market has failed to deliver gains previously anticipated, though recent innovations have put the sector back into the headlines. Euromonitor International takes a closer look at the factors influencing growth of the category and recommends strategies to re-ignite growth.

The Pollution Solution

Pollutants are a decisive cause of skin problems; therefore, evolving technological advancement in antipollutants must address skin protection and pre-emptively alleviate signs of aging.

Growth for the Long-term

The mature luxury fragrance sector is seeing rejuvenation in some markets. Euromonitor International looks at key regions and some future strategies for maximizing the category’s potential.

As digital natives unaware of a life without swiping and interfaces, Generation Alpha views virtual and real experiences as interchangeable—putting pressure on marketers to ensure that virtual experiences are as cutting-edge yet genuine as possible.

Now is the Time to Market Beauty to Generation Alpha

This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.

Sophie Maxwell (Pearlfisher) discussed personalization of products.

The Customized Consumer Experience: Cosmopack New York Wrap-up

How brands and retailers are boosting consumer engagement with new and unique offerings, while optimizing products to meet individual needs.

Beauty in Layers: Multitasking Ingredients

A variety of ingredients offer more than one claim or benefit; the trick is knowing how to best use that to your brand’s advantage.

The Changing Face of Beauty Distribution

Insights from beauty retailers—department stores to flash sale sites—shows the various opportunities beauty brands have to reach out to and connect with consumers.

From left, Alexandra Vegas, P&G; Graciela Eleta, Univision; and Linda Levy, Macy’s, discussed Marketing Beauty to the Hispanic Consumer.

Marketing Beauty to the Hispanic Consumer

CEW event focuses on best practices in meeting the needs of the Hispanic consumer, a growing group with an estimated $1.2 trillion spending power.

Chicago Emerges as Brand Hub

“Chicago is emerging as the next fashion capitol.” Spoken by “Windy City” Mayor Richard M. Daley, this statement sums up what fashion-savvy designers and beauty industry authorities, both domestically and internationally, have realized over the last few years. The Midwest has emerged as a strong competitor in the beauty market—with Chicago in the hot seat—encompassing sensational color cosmetic, fine fragrance, hair care and skin care brands.

Stem Cells—A Widening Horizon

Though their use faces many challenges, stem cells—in their many forms—may be the biggest game-changer in cosmeceuticals in the long-term.

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