Search Global Cosmetic Industry: Page 86

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Type: Article

Consumer Studies: Pumping the Lifeblood

Understanding consumer preferences is critical to the success of any product. There are key concerns and critical test aspects that need to be considered in developing and conducting consumer studies that lead to this understanding.

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Baby's Skin

The baby care market reflects the consumer’s embrace of balancing luxury health and beauty care with natural and organic ingredients and processes.

Eco Values: Truly Reaching Green Consumers

Product quality and integrity, the environment and social impact are of utmost importance to natural and organic consumers.

New Perspectives in Beauty Retailing

Ever-changing and ever-evolving, the trends in beauty retailing currently include more retailer brands, pop-up shops, video as a sales tool and more.

Photographer: Jesse Hill; Art Director: Aniko Hill; Model: Amanda Riley/Ford Models; Makeup and Hair: Hilla Peer; Photo Assistant: Stephanie Cottle

The Whole Picture—A Professional Beauty Photo Shoot

One of the keys to successful branding is developing an emotional connection between the brand and the consumer, and photography is among the most important elements in making this connection.

Ingredient Innovation: Inspired by Nature

Exploring the potential of augmenting or replicating nature’s intelligence to create ingredients that are safer or better for consumer use.

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Innovations in Natural Fragrance and Personal Care

Driven by a desire for healthier lifestyles and an inherent need to know more about what they put on and in their bodies, consumers are asking more detailed questions about the contents of products. However, cost, efficacy, substantivity and preservation concerns have prevented brands from moving as fast as consumer sentiment.

The Mysteries of R&D, Part I

For those just beginning their marketing career in the beauty industry, learning the basics of ingredient types will facilitate working with an R&D team.

Pragmatic Approaches

Dan Abramowicz, executive vice president, Crown Packaging Technology; and Kate Achelpohl, director, member communications, PMMI, talk about increased demands for sustainable innovation in packaging from both consumers and retailers.

Naturals in Europe

The exploding growth of naturals has left many companies and brands looking for a solid base from which to develop their products, and European brands and regulatory bodies are building portfolios with eco-friendliness in mind.

Packaging Material Trends 2010

Complementary to "The Shape of Things to Come." this Q&A with Julie Vergnion, product manager, Rexam Personal Care Division, and Matt Croson, vice president, member services/communications, Packaging Machinery Manufacturers Institute (PMMI) explores material trends for 2010 and beyond.

Honing a Competitive Edge

Innovation is the development of a competitive edge. It’s a linchpin in creating successful business, and includes a willingness to implement new business models, develop new brand experiences and create new strategic partnerships.

Cover Story: Innovation Through Collaboration

Cold calls and good ideas open doors to innnovation by Borba, Tarte and BriteSmile.

Sun Care’s Next Chapter

Opportunities abound for savvy brands in this growing market.

Article sponsored by Ashland

The desire for skin care-makeup hybrids has been gaining steam in recent years, with SPF claims no exception

Beautifying Sun Protection in 2025: Top Innovation Targets

From emerging ingredient technologies and testing methods to unique formats, SPF-powered beauty is leveling up.

Eco Opportunities in Beauty Packaging

From material to manufacture and from distribution to disposal and recycling, brands have opportunities to reduce their products’ impact on the environment one step at a time.

Creating and Activating Brand Meaning in Consumer Decisions

Memory representations of brand stimuli and meaning influence purchasing decisions, causing a greater need for an integrated perspective of marketing communications that reflect the rapid, holistic and continuous decision-making processes of consumers.

Lipsticks: How They Have Changed and Where They Are Going

The composition of lipstick formulations and their means of manufacturing and filling have progressed significantly in the last 100 years. There have been notable developments in methods of production, innovations in both functional and active ingredients, and breakthroughs in processing—and the future still holds distinct possibilities for lipsticks.

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