Search Global Cosmetic Industry

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Estée Lauder Wants to Rewrite the Science of Shade Matching

ELC’s research will examine how consumers perceive undertones and subtle color differences under real-world viewing conditions.

Living Proof Perfect Hair Day dry shampoo mist spray bottle, 100mL

Living Proof Takes Dry Shampoo Out of the Aerosol Era

Instead of masking oil with powder, Living Proof is positioning the product as a lightweight cleansing treatment for the hair and scalp.

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Nanomox Disrupts the Zinc Oxide Playbook for Mineral Sunscreen

Nanomox says its proprietary process enables precise control over zinc oxide’s particle size, shape and crystallinity, allowing the company to tune the material for both optical and UV-performance characteristics.

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BASF Brings Epigenetic Science to Floral Skin Care Actives

The launch moves floral extracts beyond the traditional “natural botanical” positioning and into the territory of precision bioactives.

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Fragrance Gets Its Own Spotlight at in-cosmetics Asia

A new Fragrance Awards program will add a competitive element, with international fragrance experts judging innovations showcased in the Scent Bar and attendees voting for their favorites.

Kim Kardashian Joins Broc Shot to Bring Skin Health Into the Supplement Aisle

As supplements move deeper into beauty territory and make increasingly skin-specific claims, brands will need to balance compelling wellness narratives with credible science.

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Cymbiotika’s Breakout Year Gets a Celebrity-Backed Boost

Alix Earle, whose TikTok, Instagram and YouTube audiences span 14 million followers, will use her channels to educate consumers about the brand, with a potential co-branded product also on the table.

Drip It skincare product collection featuring six white cosmetic bottles and jars arranged on geometric gray surfaces

Mikayla Nogueira’s POV Beauty Takes Its Skin-Prep Revolution to Sephora

POV Beauty's proposition taps into a broader industry shift toward routines in which barrier support, hydration and other skin benefits are expected to enhance makeup performance.

Jumper1 dry shampoo spray bottle displayed with folded pink and beige knit textiles on white background

Jupiter’s Ulta Move Signals Scalp Care’s Mainstream Moment

Jupiter’s move into Ulta also gives the category greater visibility among mainstream beauty shoppers.

Woman in black leather jacket displaying YSL fragrance bottle and luxury ring with smoky eye makeup

Beauty’s 2026 Growth Story Is Strong, but Increasingly Selective

The data suggests that beauty consumers are becoming more selective about where they spend.

e.l.f. cosmetics collection featuring pink lip gloss, burgundy nail polish, and hydrating cream on gradient background

e.l.f. Is Still Growing Fast—But the Growth Engine Is Changing

If e.l.f. can sustain that trajectory while converting its broader portfolio into operating leverage, the company will have moved into a new phase.

Nutfire skincare product collection featuring multiple bottles and jars with white caps arranged on white platforms

Nutrire Takes Scalp-First Hair Wellness to Ulta Beauty

Ulta Beauty is framing the partnership around personalization and specialized hair care.

Footlogix skincare product set featuring Peeling Skin Formula Mousse, Rough Skin Formula Mousse, and Nail Tincture Spray with Spirealeen.

Footlogix Levels Up with New Spiraleen+

Footlogix's Spiraleen+ features naturally powerful protective compounds called Phlorotannin and marine-exclusive antioxidants exclusively from brown algae that helps defend and protect against bacteria, fungi, UV rays and physical damage.

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Rare Beauty Brands and JCPenney Reopen Applications for 2026 Lift Beauty Accelerator to Support Underrepresented Founders

Amore Pacific Holdings and Higher company logos displayed side by side

Amorepacific Holdings Signs Strategic Investment Agreement with HIGHER Corporation on Beauty and Medical Aesthetics Collaboration

Male model with platinum blonde hair wearing pink eyeshadow, smiling while surrounded by cosmetic products including foundation, primer, and blush on beige background

P2 Science Brings Green Chemistry to 2026 Complexion Trends With New 'Feel Good Color' Collection

The launch expands P2 Science’s broader “Feel Good” platform, positioning green chemistry as a tool for meeting some of beauty’s fastest-moving demands.

Charlotte Tilbury cosmetics display counter featuring rose gold makeup products, jewelry, and accessories in a luxury retail setting

Puig Outpaces Premium Beauty Market as Makeup and APAC Fuel First-Half Growth

Fragrance and fashion remained Puig's largest business, accounting for nearly three-quarters of sales.

Three Gucci Flora fragrance bottles in red, purple, and green displayed in decorative floral-patterned house-shaped packaging boxes.

L'Oréal Sees Gucci as Its Next Luxury Beauty Powerhouse, Targets Early 2028 Launch

Gucci represents a massive opportunity because the beauty business remains relatively small compared with the strength of the fashion house.