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Elaya Renova was inspired by the architectural concept of tensegrity, i.e., tensional integrity, describing a condition wherein components inside a network under compression are in continuous tension.

Vytrus Biotech Debuts Elaya Renova for Hair/Scalp 'Tensegrity,' New Brand Identity

Debuting at in-cosmetics Global, the Elaya Renova active introduces a way to protect and restructure both the hair and scalp at the same time, offering a multifaceted ingredient to approach all the needs of hair care in one raw material.

The Revive Scalp Oil is handmade in the Holpura-family run lab.

Holpura's Revive Scalp Oil for Mixed-Textured Hair

The brand offers products designed to boost moisture levels in Afro-textured and mixed-textured hair.

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Category Shake-Up: C&T Allēs Spotlight Acne, Compromised Skin and Scalp Care Innovations in 2026

The new categories aim to better recognize targeted solutions addressing specific consumer needs such as skin conditions, post-procedural care and scalp health.

To better understand the dynamics in the hair wellness category, Global Cosmetic Industry has analyzed recent consumer and market data, cross-referenced with emerging ingredient and product launches, to outline key concerns driving the greatest interest among shoppers.

Unraveling Consumers’ Top 6 Hair & Scalp Concerns

Across every concern area, ingredients and claims are increasingly centered on skin care-inspired innovations.

The sunscreen spray products are packaged in aerosol cans.

Edgewell Recalls Banana Boat Hair & Scalp Sunscreen Due to Benzene

Banana Boat will also offer reimbursement for consumers who have purchased a product marked with one of the lot codes affected.

Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.

Hair Care 2025: Scalp Health & Category Blur

Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.

Sixty-two percent of survey respondents note they use more than three products daily to improve or maintain hair health.

Inside Consumers’ Growing Awareness of Hair & Scalp Health

New survey data uncovers top concerns, product usage habits, unmet needs and more.

The Showerhead Filter includes the showerhead and filter, plumbing tape and a wrench.

Act+Acre Launches Showerhead Filter to Improve Scalp & Hair Health

The Showerhead Filter is made to remove chlorine, heavy metals and other contaminants from your shower.

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[podcast] Hair Cloning, Scalp Microbiome and Melanin Color Transcription

Regarding new hair research, "[One] trend, almost entering the “sci-fi” realm, is for hair cloning and transplantation, to regenerate hair in the dermal papilla cells," explained Gill Westgate, Ph.D., in this "Industry Insight" interview.

The lightweight pre-shampoo formulation* comprises a blend of glycolic acid, BHAs and PHs for cleansing and exfoliation, DSM-Firmenich's Pentavitin prebiotic for a hydration boost and reduced sebum, and a blend of soothing botanical extracts and humectants.

Living Proof Launches Skin-Care-inspired Scalp Care Exfoliator

The lightweight pre-shampoo formulation* comprises a blend of glycolic acid, BHAs and PHs for cleansing and exfoliation, DSM-Firmenich's Pentavitin prebiotic for a hydration boost and reduced sebum, and more.

JooY Scalp Care Brand Harnesses Power of Fermented Superfoods

JooY features ingredients from Asia such as algae, rice water, ginger, papaya, apple cider vinegar and others.

Spate reports that consumers desire fuller-looking lips in a safe product they can use at home.

Spate: US Consumer Trends on Sunscreen, Lip Gloss and Scalp Serum

Spate reports that sunscreen mist is the highest growing product within the sun care category and searches for lip plumping gloss grew 138.8% since last year.

The rise of clean hair care continues to reflect consumer demand for sustainable and non-toxic formulations, while the skinification of hair care brings advanced skin care-inspired technologies to the forefront of treatment options.

From Scalp Care to Inclusivity: How Hair Care is Evolving

The rise of clean hair care continues to reflect consumer demand for sustainable and non-toxic formulations, while the skinification of hair care brings advanced skin care-inspired technologies to the forefront of treatment options.

Infused with green tea and vitamin E and C, this sunscreen balm helps give consumers protection and moisture for bare or balding scalps.

Bevel's Bald Balm Utilizes SPF for Scalp Protection

Infused with green tea and vitamins E and C, this sunscreen balm gives consumers protection and moisture for bare or balding scalps.

The clinically-proven hair loss shampoo has passed the Global Dermatology Research Institute's Dermatest, proving it to be safe in addition to being effective.

Korean Scalp Specialist Dr.ForHair Lands at 50 US Costco Locations

A special in-store pack of two 25.36 fl. oz./750 ml shampoos will retail for $34.

Per Spate, the nail category continues to grow, and the nail art segment is driving the category, with 5M average monthly searches, a growth of 26.6% since last year.

Spate: US Consumer Trends in Hair and Scalp Treatments, Nail Art and Deodorant

Spate reports that U.S. consumers are looking for hair bonding oil, expanding their interest in nail art and exploring probiotic deodorant.

ubrizol has introduced AlgaPūr High Stability High Oleic (HSHO) Algae Oil—a multibeneficial, bio-based oil for hair and scalp care.

Lubrizol’s AlgaPūr HSHO Algae Oil Naturally Repairs Hair and Scalp

Lubrizol has introduced AlgaPūr High Stability High Oleic (HSHO) Algae Oil—a multibeneficial, bio-based oil that protects the hair fiber from breakage, repairs split ends, provides shine, controls frizz and improves manageability and conditions.

Ahead of its Q4 2024 results, Olaplex is announcing a significant pivot toward total hair health.

Olaplex Pivots Toward Total Hair Health & Introduces No.0.5 Scalp Longevity Treatment

Of the brand transformation, Amanda Baldwin, CEO of Olaplex, said, "From day one, Olaplex has built bonds and broken barriers. This new chapter is about living up to the extraordinary innovation that has always defined us."

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