Arcade Beauty has entered into an exclusive partnership with retail tech company Vengo Labs. Together, the two companies will work to create “connected beauty sampling kiosks.”
Vengo Labs innovates in the spaces of out-of-home advertising and sampling distribution methods. The streamlined installations facilitate a customized, on-demand exchange between brands and consumers. Retailers can use the vending machines to engage consumers, create a custom experience and collect data; consumers can receive samples in real time, at locations such as gyms, hotels or airports.
“We are thrilled to be the exclusive industry provider of this cutting-edge sampling model,” said Peter Lennox, president and CEO of Arcade Beauty. “It’s our mission to continue innovating and thinking outside of the box in the sampling space, elevating the experience for our partners and consumers; this collaboration gives us the opportunity to do so. Vengo sampling kiosks are versatile and can ultimately be placed in any venue including high-traffic locations including beauty/travel retail and pop up events.”
He added: “Bringing beauty products to the places that are most convenient for consumers is a natural fit for Arcade Beauty.”
“Vengo’s network currently reaches 25 million consumers per month in over 1,000 locations,” said Vengo co-founder and CEO Brian Shimmerlik. “We are thrilled to partner with Arcade Beauty to expand the footprint and understand how to optimize the value Vengo provides to the beauty industry.”