Disposable Hygiene, LLC., has completed its rebranding transition: the company is now Anthem: “United States of Beauty.”
The updated name and branding signals a shift in the marketing vision for the purveyor of skin care, wet wipes, hair care and body care solutions.
“Anthem represents my multi-cultural upbringing combined with my love of the United States and its values,” said founder and CEO Raj Prakash. “With these core values in mind, Anthem is championing a significant paradigm shift not only in the personal care industry, but for its well-established customer base. And not just with facial sheet masks, much of which is typically handled overseas, mainly Korea, but with our entire portfolio of new and exciting products. Our mission is to provide the market and our clients with innovative technologies, formulations and packaging options.”
“We understand today’s market and our customers wants and needs. We share in their vision from concept to realization; an advantage we have had great success with is our ability to take most product development timelines and reduce these by half; significantly beating our competition in speed to market and beating our customers aggressive timelines, which is very critical in today’s marketplace. We can do this while still providing our clients with the highest quality of products all made in the United States. This also allows for our customers to claim on their packaging Made in the USA.”