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May 27th, 2010
Jeff Falk
More in Home
Skin Care
Estée Lauder Launches on Amazon.ca Premium Beauty Store
This announcement comes shortly after The Estée Lauder Companies introduced its 10th brand, The Ordinary, to the U.S. Amazon beauty store in May 2025.
Fragrance/Home
Innovations in Fragrance: Mood-Enhancing Scents and Cutting-Edge Launches
Explore the latest innovations in the fragrance industry entering into the summer of 2025, from mood-enhancing technologies like Givaudan’s MoodScentz+ to peptide-infused perfumes and skin-friendly scents.
Consumers & Markets
Insider Insights: How Are Beauty Industry Leaders Navigating Tariff Uncertainty?
The beauty industry is adapting to shifting tariffs by reevaluating supply chains, sourcing strategies and product development, while prioritizing flexibility, innovation and maintaining product quality.
Sponsored
Baralan at Luxe Pack NY: New Launches & Innovative Solutions
Discover Baralan’s latest packaging innovations at Luxe Pack NY, May 7th–8th. Visit Booth C03 to explore 3D decoration, new collections, and a future shaped by Italian excellence.
Skin Care
BREAKING: L'Oréal Acquires Medik8
The news comes amid a boom in dermatological beauty, which has risen to prominence at the expense of clean beauty pure players.
Companies
EMD Electronics Launches Rebrand as Susonity, Highlighted at NYSCC 2025
EMD Electronics, the US entity of Merck KGaA, Darmstadt, Germany, has announced the launch of its brand as Susonity. The brand includes effect pigments, UV filters, DHA, functional fillers and skin care actives.
Color Cosmetics
Huda Kattan Reclaims Full Ownership of Huda Beauty
Kattan will continue to lead the brand with her husband, Christopher Goncalo, who serves as co-CEO, and her sister, Alya Kattan, who oversees social strategy.
Bath & Body
Dignity Made Launches to Fight Trafficking with Ethical Coconut Oil
Dignity Coconuts is now Dignity Made, a rebrand highlighting its mission to prevent human trafficking and empower coconut farmers in the Philippines. With ethical jobs, fair trade, and clean products, every purchase creates real impact.
Color Cosmetics
e.l.f. Beauty Acquires Hailey Bieber's Rhode for $1 Billion Amid Tariff Challenges
Bieber will continue her role as founder and additionally serve as Rhode’s chief creative officer and head of innovation, overseeing creative, product innovation and marketing.
Production/Manufacturing
Aptar Beauty Introduces Derma Series
Discover Aptar Beauty's Derma Series, offering advanced packaging and dispensing solutions for the growing dermocosmetics market. Features include airless packaging, precision dosing, sustainable materials, and cross-sector expertise for skin care.
Hair Care
Prose Launches First-Ever Custom Scalp Serum
Discover Prose's Custom Scalp Serum, a personalized, science-backed formula with over 99% natural ingredients to support scalp health and promote stronger, fuller hair. Available now on Prose.com.