Rituals Cosmetics is partnering with Sephora.com to launch two collections: The Ritual of Sakura and The Ritual of Karma.
The partnership is said to be part of Rituals Cosmetics expansion plan into the United States market.
According to the brand, The Ritual of Sakura collection blends the sweetness of cherry blossoms with organic rice milk. The Ritual of Karma collection contains fragrant aromas of holy lotus and organic white tea.
Raymond Cloosterman, founder and CEO of Rituals Cosmetics, said: "Rituals is extremely excited to launch on a platform as coveted and popular as Sephora.com. This signifies a major stepping stone for us, as a successful European brand, to introduce our slow-down philosophy to more consumers in the U.S. through our innovative bath and home products."