Seven Bucks Companies, the business founded by Dwayne Johnson, has appointed former Unilever and SheaMoisture executive Cara Robinson as its first chief brand officer, per an AdWeek report.
In the newly created role, Robinson will oversee growth, brand strategy, and creative direction across the company’s portfolio, which includes Teremana tequila, men’s personal care brand Papatui, energy drink brand Zoa and Project, and Project Rock, the apparel line backed by Under Armour.
Robinson most recently served as CEO of beauty and wellbeing for Unilever North America, where she led a $2 billion portfolio including Dove, SheaMoisture, and Vaseline. Prior to that, she was CEO of SheaMoisture.
Papatui launched in March 2024 as a men’s personal care brand spanning face care, tattoo care, and body and hair care. The line includes products formulated with ingredients such as ceramides, hyaluronic acid, niacinamide, salicylic acid, mango butter, and coconut oil, and is free from parabens, sulfates, dyes, alcohol, and PEGs. Johnson and his team collaborated with dsm-firmenich, working with principal perfumers Frank Voelkl and Clément Gavarry to create three signature scents: Sandalwood Suede, Lush Coconut, and Cedar Sport. The collection is sold at Target stores and on Target.com and has since expanded, including a move into fragrance in 2025.
