Bath and body care rituals and product preferences are being reshaped by the COVID-19 pandemic and resulting hygiene, hand care and self-care concerns. These shifts are causing a significant jump in products such as hand sanitizers and soothing products.
In this free exclusive trend presentation with Acme-Hardesty, experts Caren Dres-Hajeski, director of personal care, and Rishabh Shah, director of technical services (personal care), discuss the latest market data, concept formulas and ingredient technologies that brands can leverage for market-relevant innovation in unprecedented times.
Key topics include:
- The boom in hand hygiene and hand care
- The importance of self-care amid the pandemic
- On-trend ingredients
- Innovative formulations, including a Bath Marmalade and Hand Sanitizer
Also, access Parts 1-2 of this series now: