Charlotte Tilbury's Magic Comes to Amazon Amid Massive US Push

For the first time on Amazon Premium Beauty, customers can use "Shop the Look" videos to purchase products directly from tutorials. Charlotte TilburyPuig-owned luxury makeup and skin care brand Charlotte Tilbury is set to launch its digital storefront on Amazon's Premium Beauty store in the U.S. starting today, September 24, 2025. This move marks a significant expansion for the globally recognized brand, making its award-winning products more accessible to hundreds of millions of customers across the United States. It also highlights the rising importance of Amazon as a beauty retailer, which recently added brands such as The Ordinary, which recently launched on the Amazon.com.mx Premium Beauty Store.

This strategic launch on Amazon.com leverages the platform's vast reach and advanced logistics, ensuring that customers from coast to coast can easily discover and receive Charlotte Tilbury beauty delivered right to their doorstep.

Founded by British makeup artist Charlotte Tilbury, MBE, the brand has achieved immense popularity in the U.S. market, reportedly ranking as the number three prestige beauty brand overall. Its products, including the Airbrush Flawless Finish powder and Hollywood Flawless Filter, are already number one in their respective categories, per the brand. 

The expansion onto Amazon will offer a new shopping experience, featuring digital tools. For the first time on Amazon Premium Beauty, customers can use "Shop the Look" videos to purchase products directly from tutorials. Additionally, a new virtual "Find My Shade" tool will help shoppers in the U.S. market find their perfect match for Charlotte Tilbury foundations and concealers.

Beauty shoppers across the U.S. can purchase the brand's full range, from its "immediate skin revival" skin care line, including the celebrated Magic Cream and Magic Serum, to its universally flattering Pillow Talk makeup collection.

Beauty shoppers across the U.S. can purchase the brand's full range, from its "immediate skin revival" skin care line, including the celebrated Magic Cream and Magic Serum, to its universally flattering Pillow Talk makeup collection.Charlotte Tilbury"Charlotte Tilbury is a global icon in the beauty industry—her innovation, artistry and digital-first approach make her a perfect fit for Amazon Premium Beauty," said Melis del Rey, reneral manager, health and beauty, Amazon U.S. stores. "We're excited to bring her legendary beauty products to our U.S. customers and offer even more access to luxury beauty in Amazon's online store—with incredible selection, convenience, and a unique and engaging shopping experience."

Of the news, Tilbury said:

Darlings, I am so excited to supercharge our phenomenal presence in the U.S. with the launch of Charlotte Tilbury in the Amazon Premium Beauty store!

My mission has always been to share the magic of confidence to everyone everywhere, connecting people through the power of beauty, skincare and fragrance. As one of the world's most virally loved brands and most organically searched beauty brands I'm thrilled to be able to connect with even more beauty lovers across the U.S.!

The U.S. is one of the biggest beauty markets in the world, and Amazon is one of the most trusted, go-to destinations for online beauty shopping! As a pioneering, innovative and tech-first brand this collaboration allows even more beauty lovers to discover my award-winning, best-selling, globally adored, viral sensations, loved by everyone from celebrities and supermodels to makeup artists and influencers around the world!

Darlings, visit my Amazon Premium Beauty store to discover that Tilbury feeling and make your beauty dreams come true today!