Trend Alert: Makeup Brands Offer 'Mystery Blind Bags' to Consumers


Sephora and Beautyblender are keeping consumers on their toes by offering "mystery bags" filled with beauty products. 

Sephora is offering two limited-edition mystery sets: Sephora Favorites Mystery Lip Kit and Mystery Eyeliner Kit. Each kit contains three products, one of which is a surprise that will be revealed after the kit has been purchased. Each mystery kit retails for $16.

Likewise, Beautyblender has launched its Sweet Surprise Mystery Blind Bag. Shoppers who purchase the mystery Beautyblender will have to wait until they open the product to see which of four shades they have received. According to Beautyblender, a reserved number of sets will include a sneak peek at the new 2019 limited-edition hue.

As the holiday season quickly approaches, brands looking to embrace the festivities and have some fun with loyal fans and customers may take advantage of the mystery bag trend. After all, who doesn't love a good Christmas surprise? 

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