CoverGirl Launches Vegan Concealer in 30 Shades


In November 2018, CoverGirl announced it was going full on cruelty free, the largest brand at the time to do so. Now, the brand is taking it a step further with a vegan concealer available in 30 shades.

The TruBlend Undercover Concealer ($7.99-$10.99 SRP) is the first of the brand’s summer 2019 TruBlend Face releases. Described by the company as “a lightweight full coverage concealer that instantly brightens and smooths out the complexion,” each shade aligns with a TruBlend Matte Made foundation to simplify the process of selecting a shade.

Products set to roll out later in the summer, beginning July 2019, include:

  • TruBlend Minerals Loose Mineral Powder ($7.99-$10.99 SRP)
  • TruBlend Base Business Skin Primer ($8.49-$11.49 SRP)
  • TruBlend Super Stunner Hyper-Glow Mono Highlighter ($7.99-$10.99 SRP)

Related: CoverGirl Launches Full Spectrum Collection for Women of Color

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