For bold impact, revel in the red carpet-favourite Ruby Woo, accented by whiffs of deep red leather! Your fans are waiting - grab this flashbulb-bursting fragrance today! Launching globally! ➡️ Click the link in our bio to shop this post! #shoppable #like2buy #IamRubyWoo #MACShadescents #ShadescentsTakeover
A photo posted by M·A·C Cosmetics (@maccosmetics) on Dec 6, 2016 at 12:03pm PST
A photo posted by Nars Cosmetics® (@narscosmetics) on Aug 13, 2016 at 9:13pm PDT
3. Urban Decay
You deserve makeup that stays up—from dusk ‘til dawn. Our lineup of innovative, high-tech complexion products that Prep, Prime and Set makes makeup go on better and last all day. Here’s a quick look at the entire collection. ������ #PrepPrimeSet #UrbanDecay
A video posted by Urban Decay Cosmetics (@urbandecaycosmetics) on Dec 6, 2016 at 9:55am PST
4. Bath & Body Works
A photo posted by Bath & Body Works (@bathandbodyworks) on Dec 4, 2016 at 5:01am PST
To create the perfect cat eye for your #holiday party look, all you need is #PrettyEasy Liquid Eyelining Pen. Swipe the smudge-resistant liquid eyeliner from the outer corners to the inner corners and repeat until achieving your desired winged look. #Clinique #Makeup #Beauty
A video posted by Clinique (@clinique) on Dec 6, 2016 at 6:35pm PST
Polyvore noted that nude lipstick, powered by icon Kylie Jenner, grew in search frequency online by 553%. Nude lipstick led in 28 U.S. states and 12 countries. Matte lipstick searches rose 267%.
At the same time, established brands tended to beat out emerging brands in terms of top searches.
Leading product searches included Nars’ Orgasm Blush and Urban Decay’s Naked Palette.