Who Were the Most Popular Cosmetic Brands in 2016?

A recent report from Polyvore on the top cosmetics trends and brands of 2016 shows a wide range of innovation.

Top Brands

1. MAC

 

For bold impact, revel in the red carpet-favourite Ruby Woo, accented by whiffs of deep red leather! Your fans are waiting - grab this flashbulb-bursting fragrance today! Launching globally! ➡️ Click the link in our bio to shop this post! #shoppable #like2buy #IamRubyWoo #MACShadescents #ShadescentsTakeover

A photo posted by M·A·C Cosmetics (@maccosmetics) on Dec 6, 2016 at 12:03pm PST

2. NARS

 

The NARS® ha swirled eyeshadow collection! Available at Sephora! ����

A photo posted by Nars Cosmetics® (@narscosmetics) on Aug 13, 2016 at 9:13pm PDT

3. Urban Decay

 

You deserve makeup that stays up—from dusk ‘til dawn. Our lineup of innovative, high-tech complexion products that Prep, Prime and Set makes makeup go on better and last all day. Here’s a quick look at the entire collection. ������ #PrepPrimeSet #UrbanDecay

A video posted by Urban Decay Cosmetics (@urbandecaycosmetics) on Dec 6, 2016 at 9:55am PST

4. Bath & Body Works

 

Give your mood a little extra dose of merry ✌️ — All #Aromatherapy is 50% off TODAY ONLY! #PerfectChristmas

A photo posted by Bath & Body Works (@bathandbodyworks) on Dec 4, 2016 at 5:01am PST

5. Clinique

 

To create the perfect cat eye for your #holiday party look, all you need is #PrettyEasy Liquid Eyelining Pen. Swipe the smudge-resistant liquid eyeliner from the outer corners to the inner corners and repeat until achieving your desired winged look. #Clinique #Makeup #Beauty

A video posted by Clinique (@clinique) on Dec 6, 2016 at 6:35pm PST

Top Trends

Polyvore noted that nude lipstick, powered by icon Kylie Jenner, grew in search frequency online by 553%. Nude lipstick led in 28 U.S. states and 12 countries. Matte lipstick searches rose 267%.

At the same time, established brands tended to beat out emerging brands in terms of top searches.

Leading product searches included Nars’ Orgasm Blush and Urban Decay’s Naked Palette.