This video is sponsored by: Sandream Specialties
Sandream Specialties' fall/winter 2023-2024 themes highlight everything from nature-inspired looks to extreme, lavish looks. In addition, the firm is, for the first time, showing off a range of concept products highlighting the creative possibilities available to beauty brands.
In the exclusive video briefing below, Sophia Chen, marketing strategist for Sandream Specialties' walks us through the various trendscapes and sensory elements for each macro theme.
Karma Chameleon, for instance, features saturated pigmentation in a variety of textures, enabling outstanding impact, where eyes and lips are in the spotlight.
Earthen Bounty, meanwhile, channels subtle influences from plants and landscapes that surround and ground human nature.
Finally, Coats of Appeal focuses on nail applications, highlighting a variety of textures, effects and application techniques utilizing vibrant cool tones with a holiday flair.