Gotha's Latest Makeup Concepts Bring High Sensoriality and Emotional Well-being

The Executive Lipstick features a gummy texture with high payoff and no drying sensation. Its vibrant and vivid color reportedly lasts for hours and wears like a second skin.GothaDuring Cosmoprof Bologna 2024, color cosmetics manufacturing specialist Gotha presented a range of makeup inspired by emotional design elements. The launch of the beauty concepts, dubbed "Emotional Fulfillment," is in line with a rising focus on the intangible elements of brand innovation. 

The company's Bubble Gum Bronzer mixes the lightweight elements of a powder with the melting effect of a cream, all housed in a Play Doh-like texture that highlights sensorial factors.

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The bouncy bronzer can applied with a finger, blender or brush, and offers a buildable, velvety, sheer, non-drying finish.

The Executive Lipstick, meanwhile, features a gummy texture with high payoff and no drying sensation. Its vibrant and vivid color reportedly lasts for hours and wears like a second skin.

The B-lush-ious blush formulas, meanwhile, feature a texture like chocolate that "melts" in contact with a user's finger, offering high payaoff and buildable wear for more extreme looks.GothaThe B-lush-ious blush formulas, meanwhile, feature a texture like chocolate that "melts" in contact with a user's finger, offering high payaoff and buildable wear for more extreme looks. The result is a luminous, dewy finish and optical plumped effect.

Finally, the water-based Antarctica eyeshadow stick features pearlescent metallic color with a cooling sensoriality. According to Gotha, "This metal foil will cling to the lids for an all-day comfortable wear without creasing."

The eyeshadow can be paired with other eyeshadows to add a high-shine layer.

The water-based Antarctica eyeshadow stick features pearlescent metallic color with a cooling sensoriality.GothaThe formulation represents an evolution of Gotha's Water Drop Eye Stick, which won the Formulation Award at the 2024 MakeUp in Los Angeles event. That formula represented a jelly stick that transformed into "an ultra-sparkling layer of color and dazzling pearls," per the company.

To introduce the range of concepts, Gotha unveiled an authentic photographic collection featuring its own employees playing with the makeup.