Gotha's Latest Makeup Concepts Bring High Sensoriality and Emotional Well-being

To introduce the range of concepts, Gotha unveiled an authentic photographic collection featuring its own employees playing with the makeup.
To introduce the range of concepts, Gotha unveiled an authentic photographic collection featuring its own employees playing with the makeup.
Gotha

The Executive Lipstick features a gummy texture with high payoff and no drying sensation. Its vibrant and vivid color reportedly lasts for hours and wears like a second skin.The Executive Lipstick features a gummy texture with high payoff and no drying sensation. Its vibrant and vivid color reportedly lasts for hours and wears like a second skin.GothaDuring Cosmoprof Bologna 2024, color cosmetics manufacturing specialist Gotha presented a range of makeup inspired by emotional design elements. The launch of the beauty concepts, dubbed "Emotional Fulfillment," is in line with a rising focus on the intangible elements of brand innovation

The company's Bubble Gum Bronzer mixes the lightweight elements of a powder with the melting effect of a cream, all housed in a Play Doh-like texture that highlights sensorial factors.

The bouncy bronzer can applied with a finger, blender or brush, and offers a buildable, velvety, sheer, non-drying finish.

The Executive Lipstick, meanwhile, features a gummy texture with high payoff and no drying sensation. Its vibrant and vivid color reportedly lasts for hours and wears like a second skin.

The B-lush-ious blush formulas, meanwhile, feature a texture like chocolate that 'melts' in contact with a user's finger, offering high payaoff and buildable wear for more extreme looks.The B-lush-ious blush formulas, meanwhile, feature a texture like chocolate that "melts" in contact with a user's finger, offering high payaoff and buildable wear for more extreme looks.GothaThe B-lush-ious blush formulas, meanwhile, feature a texture like chocolate that "melts" in contact with a user's finger, offering high payaoff and buildable wear for more extreme looks. The result is a luminous, dewy finish and optical plumped effect.

Finally, the water-based Antarctica eyeshadow stick features pearlescent metallic color with a cooling sensoriality. According to Gotha, "This metal foil will cling to the lids for an all-day comfortable wear without creasing."

The eyeshadow can be paired with other eyeshadows to add a high-shine layer.

The water-based Antarctica eyeshadow stick features pearlescent metallic color with a cooling sensoriality.The water-based Antarctica eyeshadow stick features pearlescent metallic color with a cooling sensoriality.GothaThe formulation represents an evolution of Gotha's Water Drop Eye Stick, which won the Formulation Award at the 2024 MakeUp in Los Angeles event. That formula represented a jelly stick that transformed into "an ultra-sparkling layer of color and dazzling pearls," per the company.

To introduce the range of concepts, Gotha unveiled an authentic photographic collection featuring its own employees playing with the makeup. 

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