At in-cosmetics Global in London, CPL Aromas has revealed a new brand identity including a new logo (pictured below) and a re-branding exercise, which coincide with the recent move of the UK headquarters to Bishop’s Stortford.
CPL Aroma’s UK creative director, Angela Stavreska, recently talked about business and international initiatives the company is focusing on. Among the initiatives was the College of Fragrance for the Visually Impaired (COFVI), which was founded with support from CPL Aromas and SH Kelkar after research identified the enhanced olfactory acuity of many visually impaired people. The college will help to train people in India with visual impairments for careers in fragrance evaluation.
Francis Pickthall, marketing and brand director, stated, “We create fragrances that ignite the imagination. Our new brand identity is an expression of the unique approach we take to create fragrances that ignite the imagination. The vibrant and stylish images used in our new branding portray the bold and innovative approach taken by our fine fragrance perfumers who continually strive to delight customers throughout the world.”