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According to Group Pochet, the glass used in perfumery is more transparent and has high shine, which can be altered by recycling. This new industrial process is said to reduce the use of natural resources and lower its carbon footprint while maintaining high quality.
Group Pochet says, “On average, for 1 million bottles produced using SEVA 3, new-generation recycled glass, we save more than 25 tons of virgin raw material.”
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The limited-edition 100 ml N5 eau de parfum will be the first fragrance to use this technology; it will be applied to other Chanel perfumes in 2022.
House of Chanel says, “Faithful to the high standards of the House of Chanel, each detail was considered in-depth: the color, the qualities of transparency, purity and shine, as well as the resistance of this glass, were rigorously evaluated.”