Prada's Candy Campaign Features Virtual Muse

Prada Candy's new campaign features a virtual muse.
Prada Candy's new campaign features a virtual muse.

Prada Candy's new campaign embraces the virtual world with Candy, a virtual muse. The campaign was directed by Drive director Nicolas Winding Refn and photographed by Valentin Herfray.

The Prada Candy bottle was designed by Fabien Baron and "embraces an unexpected mix of colors and finishes," per the brand, and features an interpretation of Prada's Saffiano leather in pink at the top. A black half-moon pump sits atop a golden neck.

Previously: Parlux x Billie Eilish Launch New Scent

The flagship amber gourmand scent, formulated in 2011 by Givaudan's Daniela Andrier, features a caramel accord, benzoin resin and white musks.

The Prada Candy fragrance collection now comprises of four feminine fragrances:

  • Prada Candy Eau de Parfum Rethink Addiction is an amber gourmand scent featuring notes of white musk, benzoin resin, and caramel.
  • Prada Candy Night Eau de Parfum Rethink is a creamy fragrance featuring amber woody notes, bitter orange, a patchouli accord and a cocoa accord.
  • Prada Candy Florale Eau de Toilette Rethink Tenderness is a fresh floral fragrance with limoncello notes, a peony accord and a caramel accord.
  • Prada Candy Kiss Eau de Parfum Rethink Passion is a powdery floral musk secent with notes of bergamot and orange blossom and a vanilla accord.
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