Daisy Love: Marc Jacobs and Coty Renew Partnership


The love between Coty and Marc Jacobs is still blooming—the duo has announced the renewal of their long-term fragrance license partnership.

The decade-long collaboration’s successes include the Daisy Marc Jacobs Pillar; the latest entry, Daisy Love Eau So Sweet, is set for a spring 2019 launch.

“The renewal of our long-term agreement with Marc Jacobs demonstrates our confidence in the success of this partnership and its proven strength during all these years,” said Edgar Huber, global president, Coty Luxury. “There is a clear synergy between Coty Luxury’s expertise and the exceptional creative inspiration of Marc Jacobs, whose contributions make the fragrance brand one of the most desirable and dynamic in the world.”

“We are very pleased to renew our partnership with Coty, which has been a very successful collaboration,” added Marc Jacobs CEO Eric Marechalle. “Coty Luxury’s know-how and high standards ideally complements the creative spirit at the core of Marc Jacobs, enabling us to generate consistent excellent results together.”

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