Global Perfume Market to Reach $70 Billion by 2026


The global perfume market is expected to reach a value of over $70 billion by the end of 2026. 

According to Future Market Insights (FMI), the global perfumes market is expected to exhibit a CAGR of 5.9% between 2016-2026. 

FMI attributes this growth to be primarily driven by an increasing number of the younger population in developing countries compared to the older demographic.

The FMI also predicts:

  • Diverse availability of personal grooming products, coupled with increasing online retail penetration in developing countries, will be highly impactful in fueling the perfumes market over the forecast period.
  • Eau fraiche to expand at a robust CAGR over 2016-2026—attributed to rising demand for limited edition of eau fraiche launched by the major key players. 
  • Robust sales of perfumes in the Asia Pacific Excluding Japan (APEJ) region is mainly fuelled by the increasing younger population and high consumer awareness related to personal hygiene. 

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