Phlur has launched Apricot Privée, a woody, fruity fragrance co-created with perfumer Jérome Epinette, who previously collaborated with Phlur on the Not Your Baby fragrance.
Related: Nautica Debuts Eco-conscious Men’s Fragrance
Apricot Privée, Phlur’s fifth original fragrance under influencer Chriselle Lim's brand relaunch, features top notes of apricot, plum and cardamom. Heart notes contain jasmine absolute and peony, while base notes hold agarwood, tonka beans, sandalwood and labdanum.
Apricot Privée is available in a full-sized 50 ml bottle at the official Phlur website and Sephora.
Epinette said in a press release, “For me, this is the boldest out of all of the fragrances I have created for Phlur. It's the woodiest fragrance...such a classic wear but super elegant. The combination between the fruits, almost leather note and mysterious woody part from the agarwood and tonka bean make Apricot Privée so unique and addictive."
