On December 26, 2024, Dove and Crumbl Cookies announced the launch of their limited-edition Dove x Crumble collection. The collection will be available exclusively at Walmart for a limited time.
The collection includes four items: a body wash, body scrub, deodorant, and liquid hand wash. Each of these products are available in three gourmand scents inspired by Crumbl classics.
“Dove and Crumbl both have passionate, loyal fanbases that revel in the feel-good moments our brands can offer,” said Gaurav Raisinghani, head of innovation, equity and brand design at Dove Skin Cleansing. “Pairing dove’s commitment to superior care with irresistible scents of Crumbl felt like a natural fit. By listening to our communities, we identified the Crumbl flavors that would resonate most for this collaboration. The result is a collection that challenges what you thought was possible from your body care routine, allowing anyone to cookie all day, every day.”
Crumbl co-founder Sawyer Hemsley added, “The excitement of unboxing a Crumbl dessert isn’t just about a sweet treat — it’s about taking a break from the everyday hustle and savoring something special. Because Dove shares our passion for delighting customers and helping them embrace life’s little indulgences, we knew they would be the perfect partner.”
Scent Highlights
- Confetti Cake: notes of a warm sugar cookie topped with pink buttercream frosting
- Lemon Glaze: notes of a lemon sugar cookie topped with a sweet buttery glaze
- Strawberry Crumb Cake: notes of a strawberry cookie topped with vanilla glaze and buttery crumbs
